Brand Tone

Warm & Welcoming, Traditional & Nostalgic, Handmade & Authentic, Creative & Passionate, Friendly & Accommodating

Brand Values

• •Quality Craftsmanship
• •Tradition
• •Uniqueness
• •Family & Home
• •Customer Connection
• •Timelessness

Best Practices

• •Embrace "Warmth" and "Welcome": Always start and end communications with a friendly, inviting tone. Use words like "welcome," "cozy," "cherish," "heart," and "joy."
• •Highlight "Handmade" and "Tradition": Consistently weave in terms like "handcrafted," "handmade with love," "traditional," "timeless," and "heritage" to reinforce your core values.
• •Tell a Story: Frame product descriptions and posts around the idea of creating memories, adding charm, or the story behind the craft. This connects with the "family-run" and "passion for crafting" aspects.
• •Keep it Personal and Authentic: Use "we" and "our" to emphasize the personal, family-run nature of the business. Share snippets of the crafting process or what inspires your designs. Avoid overly corporate or impersonal language.
• •Focus on the "Feeling": More than just describing a product, describe the feeling it evokes – "timeless charm," "cozy comfort," "festive cheer," "a touch of nostalgia." This resonates with the emotional connection people have with home decor.

Social Perception

Niche Appeal, Established & Reputable (within its niche), Positive (among its target audience), Seen as a source of unique, charming decor

Copy Examples

• •Facebook/Instagram Post (New Product): "Fresh from our craft table to your cozy corner! ✨ This new [Product Name] is handmade with love and a touch of country charm, ready to bring warmth to your home. Limited pieces available – just like the unique memories they’ll help create. #JilliansCountryHome #HandmadeDecor #PrimitiveStyle #FarmhouseCharm #CountryLiving"
• •Website Banner: "Jillian's Country Home: Crafting Timeless Traditions, One Handmade Piece at a Time. Bring home the warmth of authentic country decor."
• •Product Description Snippet: "Each [Product Name] is carefully handcrafted right here in our family workshop, ensuring that no two are exactly alike. We pour our love for traditional crafting into every detail, hoping to bring a special touch of joy and timeless charm to your home."
• •Holiday Promotion: "Deck the halls with handmade cheer! 🎄 Explore Jillian's Country Home for unique, primitive holiday decorations that tell a story and warm the heart. Making your festive moments even more special for over 20 years."
• •About Us Excerpt for Social Media: "For two decades, our family has been passionately crafting unique, handmade treasures that turn a house into a home. At Jillian's Country Home, it's all about creativity, tradition, and bringing a little piece of country warmth to you. Thank you for being part of our story! ❤️"