Brand Tone

Enthusiastic, Trendy, Problem/Solution-Oriented, Direct, Reassuring

Brand Values

• •Practicality
• •Convenience
• •Novelty
• •Innovation
• •Accessibility
• •Affordability
• •Customer Satisfaction
• •Efficiency
• •Trust

Best Practices

• •Maintain an enthusiastic and trendy tone, especially on platforms like TikTok, using engaging phrases and highlighting product benefits in a relatable way.
• •Focus on problem-solution narratives, showcasing how products address common issues and improve daily life.
• •Use direct and promotional language with clear calls to action to encourage immediate purchases, creating a sense of urgency.
• •Reinforce trust by emphasizing secure shopping, guaranteed delivery, and professional customer support in all communications.
• •Showcase product novelty and innovation, positioning items as clever solutions and 'must-haves' that offer practicality and convenience.

Social Perception

A brand that offers practical, innovative, and trendy gadgets/novelties at accessible prices, while ensuring customer satisfaction through secure shopping and efficient service.

Copy Examples

• •TODO MUNDO quer um desses! (EVERYONE wants one of these!) - Highlight trendiness and desirability.
• •Chega de lavar roupa com a mão engordurada - Diga adeus ao calor com o Mini Climatizador (No more washing clothes with greasy hands - Say goodbye to the heat with the Mini Air Conditioner) - Focus on solving everyday problems.
• •Copia o link nos comentários e cola no Google! (Copy the link in the comments and paste it in Google!) - Direct call to action.
• •Clique no link e garanta o seu antes que acabe! (Click the link and get yours before it runs out!) - Creates urgency and promotes immediate action.
• •Compra Segura | Atendimento rápido e entrega garantida (Secure shopping | Fast service and guaranteed delivery) - Reassures customers and builds trust.