Brand Tone

Aspirational, Craftsmanship-focused, Customer-centric, Knowledgeable, Passionate, Professional yet Approachable

Brand Values

• •Quality & Craftsmanship
• •Customization & Personalization
• •Adventure & Freedom
• •Innovation & Functionality
• •Customer Satisfaction & Collaboration

Best Practices

• •Develop a Brand Voice Guide: Document the identified tone (Aspirational, Craftsmanship-focused, Customer-centric, etc.), key messaging points, words to use/avoid, and examples. Share this with anyone creating content.
• •Focus on "You" and Your Story: Address the customer directly (using "you" and "your") and frame the benefits of the van around their desires, adventures, and lifestyle. Tell stories rather than just listing features.
• •Highlight Craftsmanship and Quality with Specifics: Instead of just saying "high quality," mention specific materials, techniques, or design considerations that showcase the superior craftsmanship (e.g., "hand-finished baltic birch cabinetry," "marine-grade wiring for ultimate durability").
• •Use Evocative and Adventurous Language: Incorporate words that inspire a sense of freedom, exploration, and the beauty of the outdoors (e.g., "uncharted paths," "horizon," "escape," "discover," "journey").
• •Maintain Consistency Across All Channels: Ensure the tone is consistent whether it's on the website, social media posts, email newsletters, or even in customer service interactions. Regularly review content to ensure it aligns with the established voice.

Social Perception

High-Quality Builder, Dream Enablers, Good Attention to Detail, Associated with Adventure Lifestyle, Responsive & Engaged (on social media)

Copy Examples

• •Headline for a website banner: "Your Journey, Custom Crafted. Infinity Vans: Where Adventure Meets Bespoke Design."
• •Social Media Post (Instagram/Facebook) with a picture of a new van build: "From dream to driveway, and onto the open road. ✨ This latest bespoke build is ready to chase horizons. Every detail, from the sustainably sourced cabinetry to the off-grid power system, was meticulously planned with its new owners. What adventures would you embark on? #InfinityVans #VanLife #CustomVan #AdventureReady #Craftsmanship"
• •About Us section excerpt: "At Infinity Vans, we don't just build camper vans; we craft personalized gateways to freedom. Our passion lies in the details – the precision of our engineering, the quality of our materials, and the collaborative journey we share with each client. Your vision is our blueprint."
• •Email subject line for a newsletter: "Imagine Your Escape: New Designs & Stories from Infinity Vans"
• •Call to Action on a "Build Your Van" page: "Ready to design the van that moves you? Let's collaborate on a build that’s as unique as your adventures. Schedule your initial consultation today and let's map out the possibilities."