Brand Tone

Artistic, Avant-Garde, Empowering, Individualistic, Reflective, Personal, Sophisticated, and Edgy

Brand Values

• •Individualism
• •Artistry
• •Reimagination & Innovation
• •Challenging Norms (especially gender traditionalism)
• •Personal Expression & Empowerment

Best Practices

• •Embrace Poetic & Evocative Language: Use words that evoke emotion, artistry, and a sense of depth.
• •Speak to the Individual: Address the audience as unique individuals on a journey of self-discovery.
• •Highlight the Dichotomy: Consistently play with the brand's core concept of fusing masculine and feminine, strength and delicacy.
• •Maintain an Empowering & Confident Voice: The copy should feel bold, assured, and inspiring.
• •Tell a Story (Even in Short Copy): Hint at the narrative behind the designs and the brand.

Social Perception

High-concept and artistic, appealing to a niche audience that values unique design and a departure from mainstream fashion. Aims for a transparent and authentic connection with its audience, centered around the creative director's vision.

Copy Examples

• •AVA: Where Masculine Lines Embrace Feminine Forms. Discover Your Next Version.
• •More Than A Garment. This is Armor for the Unconventional. Tailored audacity, softened by artful detail. Wear your multifaceted self.
• •Unbound by convention. Defined by you. AVA explores the spectrum between strength and softness, crafting pieces for every version of who you are. #VersionsofAva #AvantGardeFashion #Individualism
• •Dare to Redefine? The New AVA Collection Has Arrived.
• •AVA, by Ava Dorfman. We don't just make clothes; we craft extensions of self. Challenging the expected, celebrating every facet. This is fashion for the individual.