Brand Tone

friendly, customer-centric, and aspirational

Brand Values

• •Customer Focus
• •Quality and Value
• •Inspiration and Discovery
• •Style and Modernity
• •Trust and Reliability

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone (friendly, aspirational, customer-centric), key vocabulary, and phrases to avoid. Share this with anyone creating content.
• •Prioritize "You" over "We": Focus copy on the customer's benefits, feelings, and experiences. For example, instead of "We offer great products," try "You'll find products you love."
• •Emphasize Solutions and Inspiration: Frame product descriptions and marketing messages around how Annas Butik helps customers discover their style or find unique items, making their shopping a "journey of discovery."
• •Maintain Warmth and Approachability: Use welcoming language, positive framing, and express a genuine desire to help and connect with customers, reflecting the stated commitment to excellent customer service.
• •Be Consistent Across All Touchpoints: Ensure the brand tone is consistently applied from the website and product descriptions to email marketing, and any future social media or advertising efforts. Review content regularly for adherence to the voice.

Social Perception

The brand strives to be perceived as a reliable, stylish, and customer-oriented online boutique. Customers who have interacted with their service report positive experiences with responsiveness. Scamadviser suggests a degree of caution due to the site's age and ranking, although it also lists positive aspects like secure payment and some positive reviews.

Copy Examples

• •Welcome to Annas Butik! Your next style adventure starts here. Discover unique pieces that tell your story, backed by service that delights.
• •More than just a dress, it's a feeling. Explore our collection of handpicked dresses and find the one that makes you shine. Effortless style, exceptional value.
• •At Annas Butik, you're at the heart of everything we do. We're passionate about bringing you inspiring finds and a joyful shopping experience, because your style journey is our priority.
• •Join the Annas Butik family! Be the first to explore new arrivals, exclusive offers, and a touch of style inspiration delivered straight to your inbox. Let the discovery begin!
• •Questions? We're here for you! Our friendly team is dedicated to making your Annas Butik experience seamless and enjoyable. Consider us your personal shopping support!