Brand Tone

Artisanal & Authentic, Elegant & Sophisticated, Exclusive & Unique, Passionate & Appreciative (of materials), Descriptive & Evocative (in product narratives)

Brand Values

• •Craftsmanship
• •Uniqueness & Originality
• •Quality of Materials
• •Aesthetic Elegance
• •Sustainability (implied)
• •Passion for Textiles

Best Practices

• •Emphasize Craftsmanship and Origin: Always highlight the "handmade," "artisanal," and "Made in France" (or specifically "Messanges/Landes") aspects. Use phrases like "crafted with care," "from our atelier," "traditional techniques."
• •Showcase Fabric Story: Don't just describe the product; tell the story of the fabric where possible. Is it a rare find? A haute couture offcut? A traditionally printed design? This adds to the uniqueness and value. E.g., "Sourced from Parisian couture houses," "Featuring time-honored block printing."
• •Use Elegant and Evocative Language: Opt for sophisticated and descriptive words. Instead of "nice wall hanging," use "exquisite textile tapestry" or "elegant framed art." Appeal to the senses: "inviting texture," "vibrant hues," "a whisper of luxury."
• •Reinforce Uniqueness and Exclusivity: Regularly mention "limited edition," "one-of-a-kind," "small batch production." This creates a sense of urgency and desirability for discerning customers.
• •Maintain Visual-Verbal Harmony: Ensure the tone of your copy directly reflects the aesthetic of your product photography and visual branding. If the visuals are chic and minimalist, the language should be too. If they are rich and textured, the copy can be more detailed and sensory.

Social Perception

Niche Appeal, Positive Self-Portrayal, Geographical Association, Limited Public Feedback Visible

Copy Examples

• •Drape Your Walls in Artistry. Discover Les Toiles des Bourdaines. Each thread tells a story, each frame holds a whisper of French artistry. Our limited-edition textile tapestries are more than decor; they are a statement of elegance and a tribute to the timeless beauty of fabric. Handcrafted in Messanges, for a home as unique as you are.
• •Beyond the Canvas: Textile Soul for Your Sanctuary. At Les Toiles des Bourdaines, we believe in the soul of fabric. From treasured haute couture remnants to vibrant, traditionally printed cottons, we meticulously frame moments of textile art. Invite a touch of sophisticated French craft into your most cherished spaces.
• •The Art of Slow Decor. Uniquely Yours, Sustainably Minded. Embrace the beauty of the unique. Les Toiles des Bourdaines offers exquisitely framed textiles, handcrafted in limited numbers. We cherish quality materials, including select recycled fabrics, ensuring your decor is not only elegant but also thoughtfully created.
• •From Our Atelier in Landes to Your Living Room: A Touch of French Elegance. Imagine the texture, the colour, the story woven into each creation. Les Toiles des Bourdaines brings the artisanal spirit of the French coast to your home. Explore our collection of unique framed fabric art and find the piece that speaks your language of style.
• •Curated Textiles, Captured in Time. Elevate Your Interior with Les Toiles des Bourdaines. More than just decoration, our framed textiles are conversations between material and artistry. Sourced with passion and crafted with precision, each piece promises to infuse your home with an exclusive and sophisticated charm. Discover the collection.