Brand Tone

Professional & Expert, Luxury & Elegant, Craftsmanship-focused, Customer-centric & Trustworthy

Brand Values

• •Quality
• •Craftsmanship
• •Customer Satisfaction
• •Durability & Reliability
• •Elegance & Aesthetic Appeal
• •Innovation
• •Trust

Best Practices

• •Emphasize 'Artisan' Qualities: Consistently use words like 'handcrafted,' 'custom,' 'master craftsmen,' 'bespoke,' 'quality,' 'premium,' and 'elegant' to reinforce the brand's core identity.
• •Focus on Solutions and Benefits: Highlight not just the features (e.g., 12-gauge iron) but the benefits they bring—security, durability, beauty, increased home value, and a statement of luxury.
• •Maintain a Professional & Expert Tone: The tone should reflect expertise and a commitment to excellence.
• •Showcase Customer Success and Trust: Incorporate testimonials and phrases that build confidence, such as 'trusted by,' 'proven quality,' and 'customer satisfaction guaranteed.'
• •Visually Appealing Content: Use high-quality images and videos to showcase the doors and their installation, emphasizing the aesthetic appeal and craftsmanship.

Social Perception

Customers perceive the brand as delivering high-quality, beautiful, and sturdy doors with excellent customer service and a smooth process from design to delivery. The term 'artisan' in the context of doors is generally associated with custom, high-quality, and handcrafted products.

Copy Examples

• •Define your home with unparalleled artistry.
• •Trust Artisan to deliver a seamless journey from bespoke design to flawless installation.
• •We blend innovative techniques with traditional craftsmanship to create doors that truly transform your space.
• •From intricate scrollwork to robust construction, invest in an entryway that reflects true quality and timeless style.
• •We ensure exceptional customer service, transparent communication, and professional delivery, making your experience as premium as the door itself.