Brand Tone

Empowering, expressive, accessible, value-oriented, enthusiastic, direct, and informative.

Brand Values

• •Self-Expression and Individuality
• •Empowerment
• •Accessibility/Affordability
• •Customer Satisfaction and Trust
• •Quality (within affordability)

Best Practices

• •Emphasize customer empowerment and self-expression through fashion.
• •Highlight the brand's commitment to offering quality products at accessible prices.
• •Use enthusiastic and passionate language to convey the brand's love for fashion.
• •Maintain a direct and informative approach when communicating about products, policies, and services.
• •Showcase the brand's dedication to customer satisfaction and building trust through excellent service and transparent practices.

Social Perception

A reliable and customer-focused store offering trendy and affordable fashion that empowers customers to express themselves.

Copy Examples

• •"Vestir-se bem é uma poderosa expressão de personalidade e confiança." (Dressing well is a powerful expression of personality and confidence)
• •"A moda é mais do que tendência; é sobre empoderamento e celebração da sua beleza única." (Fashion is more than trend; it's about empowerment and celebration of your unique beauty)
• •"MORE FOR LESS"
• •"O ESTILO É SEU A PAIXÃO É NOSSA!" (THE STYLE IS YOURS THE PASSION IS OURS!)
• •"Vestir-se bem não significa gastar muito, mas fazer escolhas alinhadas com quem você é!" (Dressing well doesn't mean spending a lot, but making choices aligned with who you are!)