Brand Tone

Official & Authentic, Fan-Centric & Exclusive, Direct & Informative, Exciting (for fans)

Brand Values

• •Authenticity: Providing genuine, officially licensed JYP artist merchandise.
• •Connection to Artists: Enabling fans to feel closer to and support their favorite artists through tangible goods.
• •Accessibility (within Japan): Providing a dedicated platform for Japanese fans to purchase merchandise.
• •Timeliness (aspirational): Striving to make new merchandise available in conjunction with artist activities, though pre-orders and production can lead to waits.

Best Practices

• •Emphasize Authenticity: Always use terms like "Official," "Authentic," "Genuine JYP Artist Merchandise" to reassure customers of the product's legitimacy.
• •Use Fan-Focused Language: Incorporate terminology that resonates with K-Pop fans (e.g., "comeback," "release commemoration," "limited edition," specific artist or group fandom names if targeting them directly in a promotion).
• •Highlight Exclusivity and Timeliness: Clearly communicate if items are "Japan Exclusives," "Limited Stock," "Pre-Order Only," or tied to a "New Release." This creates urgency and value.
• •Maintain a Professional and Trustworthy Voice: While being exciting for fans, ensure all transactional and informational copy (product descriptions, FAQs, shipping info) is clear, concise, and professional to build trust. Language should be respectful and align with JYP Entertainment's corporate image.
• •Visual & Textual Consistency: Ensure that the copy style aligns with the high-quality visuals of the artists and products. The tone should be enthusiastic yet reliable, mirroring the relationship JYP aims to foster with its fanbase.

Social Perception

Trusted Official Source, Essential for Collectors/Dedicated Fans, Subject to General K-Pop Merch Store Issues, Part of a Larger JYP Ecosystem

Copy Examples

• •[Artist Name] - The [Tour/Album Name] Collection Has Arrived! Own a piece of the magic. Official light sticks, apparel, and exclusive photo sets. Shop now at JYP JAPAN ONLINE STORE!
• •JYP JAPAN ONLINE STORE Exclusive: [NiziU/TWICE/Stray Kids] Limited Edition Anniversary Goods! Don't miss out – pre-order yours today and celebrate with official merchandise.
• •Officially Here! The New [ITZY/NEXZ/2PM] Release Commemorative Goods. From random trading cards to must-have accessories, get closer to your idols. Only at JYP JAPAN ONLINE STORE.
• •Power Up Your Fandom! Authentic [Artist Name] official light sticks and fan essentials are in stock. Show your support in style. Visit JYP JAPAN ONLINE STORE.
• •Just Dropped for Japanese STAYs/ONCEs/MIDZYs etc.! The latest [Artist Name] official merchandise is now available. Secure your favorites before they're gone. Shop direct from JYP JAPAN ONLINE STORE.