Brand Tone

Motivational & Aspirational, Community-Oriented & Inclusive, Energetic & Passionate, Direct & Confident

Brand Values

• •Quality & Comfort
• •Customer Satisfaction & Loyalty
• •Performance & Style
• •Inspiration & Continuous Improvement
• •Identity through Attire

Best Practices

• •Embrace the "Freak" Positively: Consistently use "freak" to denote passion, dedication, and peak performance, reinforcing it as a badge of honor within the fitness community.
• •Focus on Empowerment and Aspiration: Craft messages that inspire customers to push their boundaries and achieve their personal best, highlighting the transformative power of fitness.
• •Highlight Quality and Comfort: Regularly emphasize the superior materials, fit, and durability of the apparel, backing up the "dapper look" with tangible benefits.
• •Foster Community Spirit: Use inclusive language, encourage user-generated content, and create a sense of belonging to the "JYM Freaks Family."
• •Be Direct and Action-Oriented: Use clear, concise language with strong calls to action that motivate engagement and purchase, reflecting the driven nature of a "gym freak."

Social Perception

Positive Customer Feedback, Associated with Dedicated Fitness Enthusiasts, Community Focused, Active Social Media Presence, Potential for Negative Connotations (General Term, Not Specific to Brand)

Copy Examples

• •Unleash your inner freak. Our new collection is built to crush your limits. #JYMFreaks #BeastMode
• •Quality gear for your grind. Experience the JYM Freaks difference – comfort and style that performs with you. Shop now. #FitnessJourney #GymApparel
• •Welcome to the Family. JYM Freaks isn't just apparel, it's a community. Share your wins with #JYMFreaksFamily.
• •Engineered for your ambition. Look good, feel powerful, and conquer every workout. What are you training for today? #PerformanceWear #TrainInsane
• •Don't just work out. Make a statement. JYM Freaks: Wear Your Dedication. #GymFashion #Dedicated