Brand Tone

Direct, no-nonsense, practical, and helpful.

Brand Values

• •Practicality
• •Expertise
• •Directness
• •Helpfulness
• •Actionable Advice

Best Practices

• •Use direct and clear language, avoiding jargon or overly complex terminology.
• •Focus on providing actionable steps and practical advice.
• •Maintain a 'no-nonsense' approach, avoiding hype or exaggerated claims.
• •Highlight expertise in self-publishing with confidence and authority.
• •Incorporate client testimonials that emphasize the helpful and transformative nature of the resources.

Social Perception

A helpful and knowledgeable expert in self-publishing, providing practical and actionable advice without hype.

Copy Examples

• •"Stop dreaming, start publishing. Get the exact steps you need to self-publish your book with confidence."
• •"No hype, just results. My coaching provides the straight-talk and resources you need to navigate the self-publishing process successfully."
• •"From manuscript to published book: A step-by-step guide to self-publishing that cuts through the noise and gets you results."
• •"Feeling lost in the self-publishing maze? I'll guide you to the right resources and help you overcome obstacles with clear, actionable strategies."
• •"Ready to become a published author? My proven system provides the tools and support you need to bring your book to the world."