Brand Tone

Personal & Intimate, Luxurious & High-Quality, Intentional & Spiritual, Empathetic & Caring, Modern & Elegant

Brand Values

• •Meaning & Storytelling: Jewelry is a vehicle for personal narratives, memories, and intentions.
• •Connection: Connecting with oneself, loved ones (mother-daughter, partners, friends), and with the deeper meanings embedded in the jewelry.
• •Quality & Craftsmanship: Commitment to using fine, durable materials and creating lasting pieces.
• •Individuality & Self-Expression: Encouraging clients to create unique pieces that reflect their personal style and journey.
• •Healing & Well-being: Incorporating gemstones and intentional design to support emotional and spiritual well-being.
• •Sustainability: Making conscious choices in sourcing and production.
• •Empowerment: Jewelry as a tool for self-love, marking personal growth, and embodying desired energies.

Best Practices

• •Emphasize Storytelling: In all copy, from product descriptions to social media captions, focus on the potential story or meaning behind each piece or experience. Use phrases like "Tell your story," "Mark your moment," "Symbolize your journey."
• •Use Warm and Empathetic Language: Words like "cherish," "connect," "honor," "heal," "empower," and "celebrate" align with their caring and intentional brand voice. Address the customer with understanding and a personal touch.
• •Highlight Quality and Craftsmanship Subtly: While mentioning fine materials (e.g., "solid 14k gold," "natural gemstones"), weave this into the narrative of lasting value and intentional creation, rather than just listing specs. "Crafted to last," "heirloom quality for your everyday."
• •Incorporate "Intentional" and "Experiential" Keywords: Regularly use terms like "intentional design," "healing journey," "custom experience," "co-create," to reinforce these unique aspects of the brand.
• •Maintain Visual and Verbal Elegance: Ensure that the language used is as refined and sophisticated as the visual presentation of the jewelry. Avoid overly casual slang while still being approachable and inspiring. The tone should feel like a conversation with a knowledgeable and trusted friend who has exquisite taste.

Social Perception

Highly Positive: Customers perceive LOVE SARO as a provider of beautiful, high-quality, and deeply meaningful jewelry. Experiential Brand: The process of designing and receiving the jewelry is as valued as the product itself. It's seen as a special, memorable event. Trusted & Knowledgeable: Sacha Jarmon and the team are seen as expert, caring guides in the creation process. Unique & Differentiated: The focus on permanent jewelry combined with deep customization and intentional/healing elements sets them apart. Aspirational & Symbolic: The jewelry represents more than adornment; it symbolizes personal milestones, relationships, intentions, and self-worth.

Copy Examples

• •Adorn yourself with intention. Your story, your strength, your sparkle. Create a timeless piece with LOVE SARO that whispers your truth, every day. #LoveSaro #IntentionalJewelry #SelfLoveJourney
• •More than just jewelry, it's a shared moment, a lasting bond. Experience the art of permanent jewelry at LOVE SARO and carry your connection with you, always. Book your private appointment. #PermanentJewelry #BoulderJewelry #DenverStyle #LAJewelry #Connection
• •Unlock the energy within. Discover our collection of hand-selected gemstones, each with a unique story and healing vibration. Let us help you design a piece that resonates with your soul. #HealingStones #GemstoneJewelry #SpiritualAdornment #LoveSaroCustom
• •Celebrate life's most precious moments with a gift that truly speaks. From milestone birthdays to 'just because' affirmations, design a bespoke LOVE SARO piece that will be cherished forever. #CustomJewelry #HeirloomQuality #MeaningfulGifts #LoveSaroCreates
• •Founded by a mother and daughter, built on love. At LOVE SARO, we believe in jewelry that tells a story through generations. Start your legacy piece with us. #MotherDaughterBond #LuxuryJewelry #TimelessDesign #SachaJarmon