Brand Tone

Authentic, friendly, and slightly exotic, emphasizing the Brazilian origin and the unique experience of Yerba Mate and Tereré.

Brand Values

• •Authenticity
• •Quality
• •Tradition
• •Experience
• •Convenience

Best Practices

• •Emphasize the Brazilian origin and authenticity of the products.
• •Use sensory language to describe the flavors and experiences associated with Yerba Mate and Tereré.
• •Highlight the convenience of bringing a 'piece of Brazil' to the customer's doorstep.
• •Maintain a friendly and approachable tone to build trust with customers.
• •Incorporate relevant cultural references and traditions related to Yerba Mate and Tereré.

Social Perception

A brand that brings the authentic flavors and traditions of Brazil to customers, offering a unique and enjoyable cultural experience.

Copy Examples

• •Experience the authentic taste of Brazil with our Black Erva Yerba Mate. A little piece of Brazil, on your doorstep!
• •Savor the rich flavors of our Black Spices, carefully selected to enhance your Tereré experience.
• •Stay cool with our custom thermals, designed to keep your Tereré refreshingly cold.
• •Explore our wide range of accessories for Tereré, handcrafted with love in Brazil.
• •Bring the taste of Brazil to your home with our premium Yerba Mate and Tereré products. Order now and enjoy a taste of paradise!