Brand Tone

Sentimental and Heartfelt, Playful and Fun, Gift-Oriented and Celebratory, Engaging and Community-focused, Customer-centric and Appreciative

Brand Values

• •Personalization and Uniqueness
• •Memory Preservation
• •Emotional Connection
• •Quality and Craftsmanship
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's personality, key message pillars, and a 'words we use/words we don't use' list. This should emphasize heartfelt, personal, and joyful language.
• •Prioritize Emotional Storytelling: Frame copy around the emotional value of the product – capturing memories, celebrating relationships, and the joy of a unique gift. Use words that evoke warmth and nostalgia.
• •Keep it Personal and Relatable: Use 'you' and 'your' frequently. Address the customer's desire to create something meaningful for themselves or their loved ones. Share customer stories (with permission) to build relatability.
• •Inject Playfulness Appropriately: While sentimental, the product is also fun. Don't be afraid to use lighthearted language, puns (like 'clicks' or 'fur-ever'), and emojis where appropriate, especially on social media.
• •Ensure Consistency Across All Channels: Whether it's the website, an email, or a TikTok caption, the core tone of sentimental joy and personalized gifting should shine through. Regularly review content across platforms for consistency.

Social Perception

Positive and Appreciative, Seen as a Novel Gift Idea, Engaged Community (especially on TikTok), Occasional Technical Issues Noted

Copy Examples

• •Headline: Build Your Love Story, Brick by Brick. ❤️ Create a custom Brick Buddy set from your favorite photo and cherish that special moment forever!
• •Social Media Post (Image: A custom pet Brick Buddy next to the actual pet): Best friends fur-ever! 🐾 Turn your furry, scaly, or feathery companion into an adorable Brick Buddy. The most unique tribute to your beloved pet! #MyBrickBuddies #CustomPetGift #LegoLove
• •Product Description Snippet: More than just bricks, it's a memory you can hold. Each Brick Buddy is custom-designed with care from your photo, capturing the smiles, the joy, and the unique bond you share. The perfect heartfelt gift for anniversaries, birthdays, or just because.
• •Email Subject Line: A Gift That Clicks! 😉 Custom Brick Buddies Inside...
• •Call to Action Button: Create Your Memory! or Build Your Buddy!