Brand Tone

Trendy & Fashion-Forward, Accessible & Approachable, Conscious & Ethical, Confident & Chic

Brand Values

• •Sustainability
• •Affordable Luxury
• •Modern Femininity
• •Ethical Fashion
• •Inclusivity (for every modern woman)

Best Practices

• •Embrace "Affordable Luxury": Use language that is aspirational yet inclusive. Highlight quality and design ("designer," "chic," "elegant") but always connect it to accessibility and value.
• •Spotlight Sustainability: Consistently mention "vegan leather," "recycled materials," and the brand's ethical stance. This is a key differentiator and resonates with conscious consumers.
• •Stay Current and Trendy: Use contemporary language and references that align with fashion-forward audiences. Keep an eye on how influencers and the fashion community are talking about the brand.
• •Be Visually Driven & Enthusiastic: Mirror the excitement seen in influencer unboxings and reviews. Use positive, vibrant language and emojis where appropriate (especially on social media).
• •Maintain a Regional Connection (LATAM/Brasil): While leveraging the global brand's LA-cool image, incorporate regional nuances where possible (e.g., referencing local influencer collaborations, using region-specific discount codes clearly, ensuring smooth translation and cultural relevance in Portuguese for the Brazilian site). Emphasize local availability and ease of purchase.

Social Perception

Highly Popular & Desirable, Good Value for Money, Stylish & On-Trend, Eco-Conscious Choice

Copy Examples

• •Obsessed with this season's must-have? ✨ The [Bag Name] in [Color] is all about chic vibes and sustainable style. Crafted from our signature vegan leather, because looking good and doing good is always in. 😉 #JWPEILATAM #VeganFashion #AffordableLuxury #ItBag
• •Your New Fave Bag is Here (and it's Vegan!) 🌱 | JW PEI LATAM
• •Meet the [Bag Name] – where minimalist design meets maximum impact. Made with innovative recycled materials and 100% vegan leather, it’s the perfect accessory for the modern woman who doesn’t compromise on style or values. Effortlessly chic, consciously created.
• •JW PEI LATAM: Sustainable Style. Attainable Luxury. Your Everyday Icon.
• •Elevate your look with JW PEI. Designer vegan bags that are kind to your wallet and the planet. Discover the collection in LATAM. ✨➡️ Shop Now!