Brand Tone

Approachable and Customer-Focused, Informative and Guiding, Trendy and Style-Conscious, Slightly Playful/Interactive

Brand Values

• •Quality and Craftsmanship
• •Customer Satisfaction
• •Style and Personal Expression
• •Accessibility (to designer jewelry)
• •Trustworthiness

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality traits (e.g., "stylish," "approachable," "informative," "slightly playful"), target audience, and key messaging points. Share this with anyone creating content.
• •Prioritize "You" Language: Focus on the customer and their needs, desires, and how the jewelry can benefit them or make them feel (e.g., "Find *your* signature piece," "Express *your* individuality").
• •Stay Current with Trends (but authentic): Reflect an understanding of current jewelry and fashion trends, especially given the designer brands offered. Use contemporary language and relevant hashtags, but ensure it aligns with the overall brand. The TikTok presence is a good start.
• •Highlight Key Benefits Consistently: Regularly weave in mentions of fast delivery, the 100-day return policy, and the curated selection of quality brands across all platforms.
• •Be Visually Cohesive: While this is about copywriting, the tone of the text should complement the visual presentation of the jewelry. The copy for a minimalist Scandinavian piece might be slightly different in nuance than for a more bohemian, colorful item, even while maintaining the overall brand voice. Ensure imagery and text work together to tell the same brand story.

Social Perception

Positive (High Trustpilot Score), Retailer of Desirable Brands, Reliable, Emerging Social Presence

Copy Examples

• •Headline (Website Banner/Social Media Ad): "Your Signature Style Starts Here. ✨ Explore curated designer jewelry at jwlry.dk and enjoy 1-2 day delivery!"
• •Product Description Snippet (for a Maria Black piece): "Unleash your inner Copenhagen cool with this iconic Maria Black piece. Edgy yet elegant, it's the perfect everyday statement. Shop the full collection and find your new favorite – returns are on us for 100 days! #jwlrydk #MariaBlack #CopenhagenStyle"
• •Instagram/TikTok Post Caption: "Gold or Silver? 🤔 We can't decide, they're all stunning! Which team are you on? 👇 Let us know and explore all these beauties (and more!) from Maanesten, Pernille Corydon, and other amazing designers on jwlry.dk! Link in bio. #MyJWLRY #JewelryAddict #DanishDesign"
• •Email Subject Line (for a promotion): "💌 Psst... Your Next Favorite Jewel Awaits (Plus, Free Gift Wrap!)"
• •About Us Snippet (Website): "At jwlry.dk, we believe jewelry is more than just an accessory – it’s a way to express your unique story. That’s why we’ve handpicked stunning collections from the most exciting Danish and international designers. With fast shipping, easy returns, and a passion for helping you shine, finding your perfect piece has never been simpler."