Brand Tone

Whimsical, Joyful, Nature-Inspired, Organic, Creative, Artistic, Friendly, Approachable, Nostalgic, Heartfelt

Brand Values

• •Creativity & Originality
• •Joy & Positivity
• •Connection to Nature
• •Personalization & Sentiment
• •Quality Craftsmanship

Best Practices

• •Embrace Whimsy and Joy: Use positive, uplifting language. Incorporate words that evoke happiness, creativity, and a touch of playfulness. Think "delightful," "charming," "magical," "vibrant."
• •Connect with Nature: Weave in references to flora, fauna, and the natural world. Use descriptive language that appeals to the senses when talking about nature-inspired designs (e.g., "sun-drenched hues," "gentle forest whispers").
• •Maintain a Personal & Approachable Voice: Write as Jen Wick, the artist. Use "I" and "my" when appropriate, share snippets of inspiration or process. Make customers feel like they're connecting with a real person.
• •Highlight Artistry and Craftsmanship: Subtly emphasize that designs are hand-illustrated and original. Use terms like "hand-drawn," "illustrated with love," "crafted," to convey the unique, artistic quality.
• •Be Story-Driven and Evocative: For products like maps or custom stationery, tap into the emotions and stories behind them. Use language that invites nostalgia, celebration, and personal connection.

Social Perception

JWickDesign is likely perceived as a boutique, artist-driven brand. Customers are likely those who appreciate unique, handcrafted designs, nature-inspired aesthetics, and personalized items. The association with platforms like Minted lends credibility and an expectation of quality. Her Instagram and Pinterest presence helps build a community around her artistic style and inspirations.

Copy Examples

• •Wrap your world in wonder! 🌿✨ Our latest fabric collection, blooming with hand-drawn florals and whimsical creatures, is here to bring a touch of nature's joy into your creations. Perfect for quilts that tell a story or pillows that whisper sweet dreams.
• •Hometown hearts and campus dreams, beautifully mapped. 🗺️💖 Cherish your favorite places with a custom illustrated map by Jen Wick – a whimsical reminder of where you’ve been and the memories you’ve made.
• •Hello, sunshine! ☀️ Brighten your walls and lift your spirits with our new art print, bursting with the vibrant colors and joyful energy of a perfect summer day. Illustrated with love by Jen.
• •Lost in the details of this new pattern today! 🍄🍃 Inspired by a walk in the woods and the tiny worlds unfolding at my feet. Hope it brings a little magic to your feed! #JWickDesign #SurfacePattern #NatureIllustration
• •Psst... Something whimsical just arrived! ✨