Brand Tone

Professional & Expert, Solution-Oriented, Reliable & Trustworthy, Approachable (on Facebook)

Brand Values

• •Expertise & Quality
• •Customer Focus & Problem Solving
• •Reliability & Safety
• •Partnership & Support
• •Responsiveness

Best Practices

• •Develop a Brand Voice Guide: Document the key attributes of your brand voice (e.g., professional, expert, reliable, solution-oriented, helpful) with examples of "do's and don'ts" for tone and language. Share this with anyone creating content.
• •Know Your Audience: Always write with your specific industrial audience in mind. Use language and address pain points that resonate with their professional needs and technical understanding. Avoid overly casual or colloquial language in formal communications.
• •Consistency Across Channels: While the tone might be slightly adapted for different platforms (e.g., more conversational on social media than in technical documents), the core brand personality (expert, reliable) should remain consistent.
• •Focus on Solutions and Benefits: Frame your copy around how your products and services solve customer problems or help them achieve their goals (e.g., improved safety, increased efficiency, reduced downtime).
• •Review and Edit: Implement a review process for all external communications to ensure they align with the established brand tone and values. This helps catch inconsistencies before they reach the audience.

Social Perception

Positive (among engaged users), Specialized Niche, Trusted Supplier, Lack of Broad Public Awareness

Copy Examples

• •Headline: Precision Under Pressure. Your Trusted Partner for Industrial Bolting & Tensioning. Body: When every connection counts, count on Stevenson Industries. We deliver advanced bolting, tensioning, and hydraulic solutions, backed by expert service and a commitment to your operational success. Keep your projects on track and your workforce safe with our industry-leading tools and expertise.
• •Headline: Minimize Downtime. Maximize Performance. Body: Don't let equipment failure slow you down. Stevenson Industries offers comprehensive repair, calibration, and rental services for all major industrial tool brands. Our expert technicians ensure your tools are always ready for the demands of the job.
• •Headline: The Right Tools, The Right Advice, Right When You Need It. Body: From complex custom applications to routine maintenance, Stevenson Industries provides more than just tools – we provide solutions. Our experienced team is here to help you select the perfect equipment and support you every step of the way.
• •Headline (Service-focused): Beyond the Sale: Comprehensive Support for Your Industrial Tools. Body: At Stevenson Industries, our commitment doesn't end with your purchase. We offer certified repair, precise calibration, and flexible rental options to ensure your hydraulic, pneumatic, and bolting tools operate at peak performance, safely and efficiently.
• •Headline (Safety/Reliability Focus): Engineered for Safety. Built for Reliability. Body: In critical industries, there's no room for error. Stevenson Industries provides robust and reliable industrial solutions from world-leading brands, ensuring the safety of your operations and the integrity of your assets. Partner with us for peace of mind.