Brand Tone

Personal, Appreciative, and Crafty

Brand Values

• •Passion & Craftsmanship
• •Personalization
• •Community & Relatability
• •Trust & Quality

Best Practices

• •Always Write from a Personal Perspective: Use "I" and "my" instead of "we" and "our." This reinforces that there is a real person behind the brand. Share personal anecdotes and behind-the-scenes thoughts to maintain the relatable tone.
• •Lead with Gratitude: Start and end captions, emails, and even product descriptions with a sense of appreciation. Phrases like "Thank you for supporting my small business" or "I'm so grateful for every order" strengthen the customer relationship.
• •Highlight the "Handmade" Aspect in Detail: Don't just say a product is handmade; describe what that means. Use words like "crafted," "designed," "hand-pressed," and "made-to-order." This emphasizes the value and uniqueness of the products.
• •Engage with Questions: In every social media post, encourage a response by asking questions. This can be about design preferences ("Which color do you like best?"), lifestyle ("Who else runs on coffee?"), or community ("Tag a fellow nurse who needs this!").
• •Incorporate the Owner's Identity Naturally: Weave the owner's story as a nurse, mom, and entrepreneur into the copy where relevant. For example, when promoting nurse-themed items, mention, "As a nurse, I know how important that first cup of coffee is." This builds authenticity and connects with the target niche.

Social Perception

The public perceives JVE Creations as a trustworthy and high-quality small business with a strong personal touch. Customers feel they are buying from a real person, not a faceless company. The owner's identity as a nurse adds a layer of credibility and relatability that resonates deeply with its target audience. The brand is seen as creative, reliable, and genuinely passionate about its products and customers.

Copy Examples

• •Fueling the Frontline! Long shifts just got a little brighter. Our new custom tumblers are designed for the healthcare heroes who deserve a coffee (or three!). Each one is handmade with love, right here in San Diego, by a fellow nurse. What would you want your custom cup to say? Let me know below! #NurseLife #CustomTumbler #HandmadeWithLove #JVCreations
• •The Gift They'll Never Forget. Because You Designed It. Stop searching for the perfect gift—create it! From custom text on a cozy sweatshirt to a photo on a keychain, we make your ideas come to life. Handmade with love and shipped right to your door. Perfect for birthdays, holidays, or just because. Shop our custom collection now! #PersonalizedGifts #CustomMade #SmallBusiness
• •On-screen text: Watch me make this viral spooky ghost cup! Spooky season is a year-round vibe here! I love bringing your custom ideas to life, one vinyl layer at a time. What design should I try next? #SpookyVibes #GlassCan #TumblerMaking #SmallBusinessOwner #ProcessVideo
• •Handmade Holiday Magic. Find unique, personalized gifts made with love and care. From custom mugs for cozy mornings to personalized apparel for the whole family, create something special this season. Order by [Date] for guaranteed holiday delivery! #HolidayGifts #CustomPresents #ShopSmall
• •Subject: Something new, made just for you! Body: Hi [Customer Name], Jessica here from JVE Creations! I'm so excited to share our new line of [New Product] with you. As always, each piece is handmade by me and can be fully customized to match your style. As a thank you for your amazing support, enjoy 10% off your next order with code: THANKYOU10. I can't wait to create something for you again!