Brand Tone

innovative, health-conscious, helpful, and inspiring

Brand Values

• •Health & Nutrition: Providing easy access to nutritious, plant-rich diets with 100% natural ingredients that retain their nutritional value.
• •Convenience: Making scratch cooking effortless and saving time in the kitchen without compromising on quality or flavour.
• •Sustainability & Reduced Waste: Tackling food waste by offering long shelf-life products and addressing inefficiencies in the food system.
• •Innovation: Utilizing advanced technology to create superior dried ingredients.
• •Quality: Delivering products that offer the colour, aroma, and nutrition of fresh ingredients.
• •Empowerment: Helping people take control of their diet and well-being.

Best Practices

• •Always Emphasize the "Why": Connect product features (e.g., freeze-dried) to the core benefits and values: convenience, health, flavour, and sustainability (less waste). Remind the audience *why* JUX Food exists – to make healthy, sustainable eating easy and delicious.
• •Use Positive and Empowering Language: Frame JUX Food as a solution that helps and empowers users. Use words like "effortless," "unlock," "discover," "super-charge," "vibrant," and "nourishing." Avoid overly technical jargon unless explaining the core technology benefit clearly and concisely (e.g., "locks in nutrients").
• •Maintain an Innovative yet Accessible Voice: Highlight the advanced technology but always bring it back to the practical, everyday benefits for the home cook. The tone should be smart and forward-thinking, but also friendly and approachable.
• •Incorporate the Founder's Story and Mission: Weave in elements of Anna Wood’s journey and the brand's mission to address food system issues. This adds authenticity and a relatable human element to the brand's health-conscious and sustainable messaging.
• •Be Benefit-Driven and Solution-Oriented in All Communications: Focus on how JUX Food solves customer pain points – spoiled food, lack of time for prepping fresh ingredients, desire for nutritious meals. Every piece of copy should clearly articulate a benefit or solve a problem.

Social Perception

Positive: Customers generally perceive JUX Food very positively, particularly valuing the convenience, quality, and the benefit of reduced food waste. Many see it as a game-changer in their kitchens. Innovative Problem-Solver: The brand is seen as offering a smart solution to common problems like fresh ingredients spoiling quickly and the prep time involved in cooking. Trustworthy: The emphasis on "100% natural" and "no nasties" resonates with health-conscious consumers. Emerging Leader: While newer, the brand is building a reputation for high-quality, effective products that deliver on their promises. Their connection with Cambridge Judge Business School and adoption of new technologies like GS1 Digital Link also contribute to a perception of a forward-thinking and credible company.

Copy Examples

• •Headline: Stop Wasting, Start Tasting: JUX Food Keeps Your Kitchen Fresh & Flavorful for Years. Body: Tired of wilted herbs and forgotten veggies? JUX Food’s innovative freeze-dried ingredients lock in 99% of fresh flavour and nutrients, ready whenever you are. Cook delicious, healthy meals effortlessly – no chopping, no waste, just pure plant power. Taste the future of food!
• •Headline: Your Shortcut to Healthy, Delicious Meals: Meet JUX Super Ingredients. Body: Life’s busy, but your meals don’t have to suffer. JUX Food offers 100% natural, nutrient-packed freeze-dried herbs, spices, and veggies. From farm to your fork, we’re making it easier than ever to enjoy vibrant, plant-rich cooking without the prep. Elevate your everyday dishes, effortlessly.
• •Headline: Unlock a World of Flavour (and Say Goodbye to Food Waste!). Body: Imagine your favourite fresh ingredients, always on hand, bursting with flavour and goodness. That’s the JUX Food promise. Our NASA-inspired tech means less waste in your bin and more super-charged nutrition on your plate. Join the JUX Food revolution today!
• •Headline: From Burnout to Breakthrough: Our Founder’s Journey to Better Eating, Made Easy for You. Body: JUX Food was born from a passion for real food and a mission to fix our broken food system. Our founder, Anna, discovered the power of a plant-rich diet and now, we’re making it simple for you to do the same. Enjoy the convenience and vibrant taste of JUX super ingredients – nourishing you and the planet.
• •Headline: Taste the Freshness. Feel the Goodness. Love the Simplicity. That's JUX Food. Body: Why compromise? JUX Food delivers the vibrant colour, aroma, and nutrition of fresh ingredients with the incredible convenience of a 2-year shelf life. Perfect for busy lives and conscious kitchens. Explore our range and make every meal a masterpiece, the easy way.