Brand Tone

Professional & Expert, Trustworthy & Reliable, Customer-Centric & Friendly, Traditional & Established, Empathetic & Understanding

Brand Values

• •Quality Craftsmanship
• •Exceptional Customer Service
• •Integrity and Trust
• •Heritage and Experience
• •Personalization and Meaning

Best Practices

• •Always Lead with Empathy and Understanding: Especially given the sentimental nature of many jewelry purchases (engagements, memorials), ensure the language acknowledges the customer's emotions and needs.
• •Reinforce Trust Through Heritage and Expertise: Subtly weave in the "since 1979" and the team's knowledge to reassure customers of the brand's reliability and authority in fine jewelry.
• •Maintain a Professional yet Approachable Voice: The copy should be polished and articulate, reflecting the quality of the products, but also warm and inviting to encourage customer interaction and visits.
• •Focus on "Your Story, Your Moments": Frame the narrative around the customer's life events and how Juwelier van der Kooij can help them commemorate or celebrate these with lasting pieces.
• •Ensure Consistency Across All Platforms: Whether it's a website description, a social media caption, or an email newsletter, the tone should be recognizably "Juwelier van der Kooij"—professional, caring, and trustworthy.

Social Perception

A reputable and long-standing jeweler known for quality products and excellent, personalized customer service. A trusted local business where customers feel comfortable making significant emotional and financial investments in jewelry. A stable and growing enterprise, as evidenced by their ability to take over another jeweler's premises. Adaptable and inclusive in their offerings, catering to traditional needs as well as contemporary sentimental jewelry trends like memorial and breast milk jewelry.

Copy Examples

• •Juwelier van der Kooij: Crafting Your Story, Cherishing Your Moments. Since 1979.
• •Discover timeless elegance. Our latest collection blends classic artistry with contemporary design, perfect for every cherished occasion. Visit us in Vlissingen or Capelle aan den IJssel, or explore online. Our experts are ready to assist you. #JuwelierVanDerKooij #FineJewelry #DutchDesign #TimelessElegance
• •Your forever starts here. For over 40 years, Juwelier van der Kooij has helped couples find the perfect symbols of their love. Let our family guide yours with personalized service and exceptional craftsmanship. Book your private consultation today. #WeddingRings #BridalJewelry #VanDerKooijTrouwringen #LoveStory
• •Hold their memory close with a beautifully crafted memorial pendant, uniquely designed by you, perfected by our artisans. At Juwelier van der Kooij, we approach each piece with the sensitivity and care it deserves. Share your vision with us. #MemorialJewellery #CustomMade #CherishedMemories #CraftedWithCare
• •More than just a jeweler, Van der Kooij is a family tradition built on trust, craftsmanship, and a passion for celebrating life's significant milestones. Since 1979, we've been privileged to be part of your stories, offering expert guidance and timeless jewelry to be treasured for generations.