Brand Tone

Professional & Authoritative, yet Warm & Approachable

Brand Values

• •Tradition & Heritage
• •Craftsmanship & Quality
• •Trust & Personal Service
• •Family
• •Innovation

Best Practices

• •Always Blend Tradition with Modernity: In your copy, consistently reference the "since 1885" heritage while showcasing modern relevance (e.g., "A timeless craft, perfected for the modern bride"). This reinforces your unique market position.
• •Use the "Family" Narrative: Refer to "our family," "our workshop," and the different generations. This humanizes the brand, builds trust, and differentiates you from larger, impersonal chains.
• •Emphasize Expertise and Craft: Use words like "craftsmanship," "in-house workshop," "expert," and "goldsmith." This highlights your value beyond retail and justifies a premium positioning.
• •Adapt the Tone to the Platform: Maintain your core values, but let the tone breathe. Keep it professional and elegant on the website and Instagram, but be more personal, educational, and fun on TikTok.
• •Focus on the Customer's Journey: Frame your copy around the customer's emotions and milestones—"celebrate your moment," "the symbol of your story," "a lifelong treasure." This shifts the focus from just selling a product to being part of a significant life event.

Social Perception

Highly reputable and trusted local institution, expert in luxury goods and craftsmanship, offering premium, reliable, and friendly personal service.

Copy Examples

• •Precision is a tradition. Since 1885, we have shared a passion for timepieces that tell a story. Discover the art of horology in our Heidenheim boutique—where every tick is a testament to craftsmanship.
• •Your forever starts here. In our private Trauringlounge, we take the time to help you find the perfect symbols of your love. Book your personal consultation and let our family help yours begin its new chapter.
• •Ever wonder how we make your jewelry sparkle? ✨ It's all in the details! From our workshop to your hands, it’s a story of passion and precision. #Goldschmiede #Handwerk #JuwelierKopp
• •Juwelier Kopp Heidenheim - Rings & Watches Your trusted family jeweler since 1885. Expert advice for wedding rings, luxury watches & custom jewelry. Visit us on Hauptstraße.
• •A classic that never fades. The solitaire diamond ring is the ultimate promise of love. Hand-selected for exceptional brilliance and ready for your unique love story at Juwelier Kopp.