Tono de Marca

Empowering, Elegant, and Culturally Proud

Valores de Marca

• •Heritage & Culture
• •Empowerment
• •Quality & Accessibility
• •Authenticity
• •Legacy

Mejores Prácticas

• •Lead with the Founder's Story: Consistently weave Jacklyn Juvier's journey of empowerment and authenticity into your marketing. This is your most unique and powerful asset.
• •Celebrate Cultural Heritage: Don't just mention your Cuban inspiration—show it. Use Spanish words for product names (like "Me Fui de Vacaciones"), share stories behind the collections, and engage with content that celebrates Latina culture.
• •Use Empowering Language: Frame your copy around words like "strength," "pride," "elegance," "legacy," and "inspire." Your customer isn't just buying jewelry; she's buying into a feeling of confidence and aspiration.
• •Maintain an Elegant & Clean Aesthetic: Your visuals and website design should always reflect the "classic" and "luxurious" feel of the jewelry. Avoid cluttered layouts or overly casual photography that could dilute the brand's sophisticated edge.
• •Foster a Community, Not Just a Customer Base: Engage directly with your audience on social media. Ask questions, share their photos (with permission), and create conversations that make them feel part of the Juvier & Co. family, reinforcing the brand value of community.

Percepción Social

The brand is strongly tied to its founder, Jacklyn Juvier. Her personal story of being a Cuban-American entrepreneur and mother resonates as authentic and inspirational. Customers and followers on platforms like TikTok respond to the community-oriented and "girl convo" style of engagement. The explicit identity as a Latina-owned company is a significant positive factor for consumers looking to support minority-owned businesses. While there are limited external reviews, the brand's presence is growing, highlighted by its pop-up at a major retailer like Nordstrom. The customer feedback featured on their own site is positive.

Ejemplos de Copy

• •Elegance isn't just worn; it's embodied. Our Cielo Hoops are more than an accessory—they're a piece of our story, inspired by our vibrant Cuban heritage. Wear your pride. #JuvierAndCo #LatinaProud #ModernElegance
• •Curated for the Modern Woman. Inspired by Our Culture. Discover timeless jewelry that tells a story of strength, elegance, and heritage. From our founder's dream to your collection.
• •A Piece of Our Heritage, A Part of Your Story ✨
• •Find strength in tradition. The Protégeme collection is crafted to be your everyday armor—a delicate yet powerful symbol of protection and faith. Each piece is a reminder of the resilience that runs deep within our roots. Carry that strength with you.
• •Every order is a piece of my dream. Thank you for building this legacy with me. We are Juvier & Co. - made with love and pride. #FounderStory #LatinaOwned #JewelryWithMeaning #Empowerment