Brand Tone

Scientific & Credible, Empathetic & Hopeful, Professional & Trustworthy, Reassuring & Safe

Brand Values

• •Innovation & Science
• •Improved Quality of Life
• •Health & Wellness
• •Safety & Efficacy
• •Customer Focus & Support

Best Practices

• •Prioritize Scientific Accuracy & Transparency: Always back claims with evidence, research, or clearly attributed testimonials. Clearly state that it is an FDA Registered Class I medical device for exercise and rehabilitation, and in the US it is considered investigational for the treatment of osteoporosis or improvement/maintenance of bone mineral density. Be precise when describing how the technology works.
• •Balance Technical Information with Empathetic Language: While the science is crucial, connect with the audience on an emotional level by acknowledging their struggles and aspirations for better health and mobility. Use 'you' and 'your' to make it personal.
• •Show, Don't Just Tell, with Testimonials: Let user stories and physician endorsements carry weight. Use direct quotes and real-life examples to illustrate benefits rather than just listing them.
• •Maintain a Professional and Reassuring Voice: Avoid overly casual or exaggerated language. The tone should instill confidence and trust, emphasizing safety and the gentle nature of the therapy.
• •Create a Tone of Voice Guide: Develop a document that outlines the core brand messaging, approved terminology (e.g., 'Micro-Impact Platform®,' 'low-magnitude mechanical signals'), words to use, and words to avoid. This ensures consistency across all marketing materials and communications.

Social Perception

Positive for Users, Seen as a High-End Investment, Medical Community Recognition, Skepticism from Some Quarters, Association with Advanced Technology

Copy Examples

• •Headline: Reclaim Your Movement. Rediscover Your Life. Body: Living with joint pain or bone health concerns? The Juvent Micro-Impact Platform® offers a scientifically proven, gentle way to enhance bone health, improve circulation, and ease chronic pain. Stand with us, and step towards a more active, vibrant you. Call to Action: Learn More About Juvent's Patented Technology.
• •Headline: The Science of Feeling Better, Every Day. Body: Juvent’s Micro-Impact Platform® is not just another vibration plate. It’s an FDA Registered Class I Medical Device, backed by decades of research, delivering precisely calibrated micro-impacts to stimulate your body's natural healing processes. Experience the difference targeted therapy can make. Call to Action: Explore the Research Behind Juvent.
• •Headline: Don't Let Bone Health Dictate Your Limits. Body: Worried about osteoporosis or osteopenia? Juvent provides a safe, effective, and non-invasive way to support bone density and improve stability. Join thousands who have found renewed confidence and strength with just 10-20 minutes a day. Call to Action: Read Inspiring User Success Stories.
• •Headline: Gentle on Your Body, Powerful for Your Health. Body: Unlike jarring whole-body vibration machines, Juvent’s patented technology delivers safe, low-magnitude micro-impacts tailored to your body. Improve circulation, reduce pain, and enhance balance without undue stress. Feel the Juvent difference. Call to Action: Discover How Juvent Works.
• •Headline: Invest in Your Mobility, Invest in Your Future. Body: Juvent is more than a device; it's a commitment to your long-term well-being. Recommended by doctors and loved by users, our Micro-Impact Platform® helps you maintain independence and enjoy life with less pain and greater vitality. Call to Action: Find a Juvent Practitioner Near You or Shop Now.