Brand Tone

Empowering, inclusive, and playfully confident, aiming to boost self-esteem and foster happiness through a welcoming, non-judgmental, and bold personality.

Brand Values

• •Inclusivity and Body Positivity
• •Confidence
• •Quality
• •Versatility
• •Environmental Consciousness

Best Practices

• •Lead with Empowerment: All copy should aim to uplift the reader. Use active, positive verbs and focus on the feeling of confidence and happiness the product inspires.
• •Speak to "Every Woman": Consistently use inclusive language. Avoid terms that could alienate and instead use phrases like "for all shapes" or "celebrating every body" to reinforce the core value of inclusivity.
• •Weave in the Brand Story: Regularly and subtly remind the audience of the brand's mission and values. Mention the commitment to quality, the meaning behind the name, or the focus on confidence to build a deeper brand connection.
• •Maintain a "Summer Vibe": Use descriptive and sensory language that evokes warmth, freedom, and joy. Words like "sun-drenched," "glowing," and "breezy" help sustain the brand's aspirational lifestyle aesthetic.
• •Engage with a Personal Touch: In all direct communications, from social media replies to customer service emails, maintain a friendly, approachable, and personal tone. Using emojis like 🤍 and 😘, as the brand already does, helps humanize the brand and build a loyal community.

Social Perception

Juvadeira is perceived as a modern, stylish, and body-positive swimwear label. Its target audience likely views it as a refreshing alternative to mainstream brands that lack diversity. By championing inclusivity and user-generated content, the brand fosters a relatable and authentic image that resonates with women who value representation and empowerment.

Copy Examples

• •That Juvadeira glow. It’s the feeling of sun on your skin and the confidence to just be you. Our Olivia bikini isn’t just made to fit your body; it’s made to celebrate it. #JuvadeiraGirl #ConfidenceInEveryCurve
• •More Than a Bikini. It's a Mood. Discover unique, high-quality swimwear designed for every woman and every story. Welcome to your forever summer.
• •Forget swimwear that makes you want to hide. At Juvadeira, we create pieces that make you want to be seen. Designed with high-quality fabrics and a focus on the perfect fit for every shape, our collections are here to help you own your power. Find your new favorite look.
• •You are not a standard size, so why should your swimwear be? Juvadeira was born from a mission to celebrate all women. Join the movement and discover a fit that feels like it was made just for you. ✨ Shop now for 25% off your first order!
• •Classic, elegant, and effortlessly powerful. The Patricia collection is for the woman who commands attention with quiet confidence. Featuring timeless cuts and our signature supportive fabric, these pieces are designed to make you feel as incredible as you look, from sunrise to sunset.