Brand Tone

creative, stylish, and friendly

Brand Values

• •Distinctiveness/Uniqueness
• •Quality and Craftsmanship
• •Creativity and Self-Expression
• •Customer Satisfaction & Service
• •Functionality and Versatility

Best Practices

• •Embrace Distinctiveness: Always highlight what makes the product and the message unique. Use words like "distinctive," "unique," "stand out," and "personalize."
• •Keep it Inspirational and Creative: Encourage users to express themselves. Use active, inspiring language that sparks imagination. Focus on the "endless possibilities."
• •Maintain a Friendly and Approachable Voice: Write as if you're talking to a creative friend. Be warm, inviting, and enthusiastic.
• •Showcase Style and Quality: Use descriptive adjectives that convey the aesthetic appeal and craftsmanship of the products, such as "sleek," "beautifully crafted," "modern," and "high-quality."
• •Be Clear and Helpful: While being creative, ensure the copy is easy to understand and provides useful information about the product's versatility and ease of use. Mirror the helpfulness seen in their customer service.

Social Perception

Customers generally perceive Jut Made positively, frequently praising the quality, uniqueness, and aesthetic appeal of the magnetic letter boards. Many users express love for their boards, highlighting their ease of use compared to traditional felt boards and their versatility for different purposes like social media, events, and home decor. The modern and sleek look is often complimented.

Copy Examples

• •Headline: Don't just say it, display it. Body: Your words deserve to stand out. With Jut Made, transform any space with messages that are uniquely you. Get creative, get noticed!
• •Headline: Beyond the Felt: Modern Messaging for a Stylish Life. Body: Tired of the same old letter boards? Our sleek, magnetic boards offer endless ways to express yourself, from inspiring quotes to fun announcements. What will your board say today?
• •Headline: Spark Joy, Spark Conversation. Body: Add a touch of personality to your home or office. Our beautifully crafted Jut Boards are the perfect canvas for your thoughts, dreams, and daily reminders. Let's make something memorable together!
• •Headline: Quality You Can See, Style You Can't Ignore. Body: Meticulously designed and made to inspire, Jut Made boards are more than just decor – they're a statement. Discover the difference distinctive design makes.
• •Headline: Got Something to Share? Jut Make it Beautiful! Body: From everyday notes to special occasion flair, our magnetic letter boards and fun Jut Packs help you share your message with charm and creativity. Let your personality shine!