Brand Tone

Helpful, Practical, Reliable, Trustworthy, Growth-Oriented, Ambitious, Approachable, Customer-Focused

Brand Values

• •Customer Satisfaction
• •Quality and Reliability
• •Growth and Expansion
• •Transparency
• •Value for Money

Best Practices

• •Know Your Audience, Speak Their Language: Understand whether you're talking to a DIY novice or a seasoned trade professional and adjust terminology and complexity accordingly, while always maintaining a helpful, clear, and practical tone.
• •Prioritize Clarity and Conciseness: Construction and DIY projects can be complex. Ensure your copy is straightforward, easy to understand, and gets to the point quickly. Avoid jargon where simpler terms suffice.
• •Emphasize Solutions and Benefits: Instead of just listing product features, highlight how your products and services solve customer problems or help them achieve their goals (e.g., "save time," "ensure durability," "get the job done right"). This reinforces the "Just The Job" promise.
• •Maintain a Helpful and Approachable Persona: Whether it's website copy, social media interactions, or customer service emails, the tone should always be supportive and ready to assist. Use welcoming language and be responsive to queries.
• •Be Consistent Across All Channels: Ensure the reliable, practical, and customer-focused tone is evident on your website, social media posts, email marketing, product descriptions, and any advertising. This builds brand recognition and trust. Develop internal guidelines if multiple people are creating content.

Social Perception

Positive for Service and Reliability, Seen as a Problem Solver, Good Quality Products

Copy Examples

• •Headline: Get Your Project Done Right, The First Time. Body: At Just The Job Supplies, we provide top-quality building and DIY essentials you can rely on. From foundation to finish, find exactly what you need with fast delivery across the UK. That's not just a promise, it's Just The Job. Call to Action: Shop Now & Build Better!
• •Headline: Tired of Supply Headaches? We're Just The Job. Body: We know you need your materials on-site, on time. That's why we focus on speedy, transparent service and great prices on everything from rebar to roofing. Let us handle the supplies, so you can focus on the job. Call to Action: Explore Our Range & Get Free Delivery Over £50!
• •Headline: Your Trusted Partner for Every DIY Dream & Trade Demand. Body: Growing from a garage to a leading supplier, we understand the value of hard work and reliable materials. Just The Job Supplies offers an extensive range, backed by expert advice and a commitment to your project's success. Call to Action: See What Our Customers Say! (Link to reviews)
• •Social Media Post: Image: A neatly organized selection of tools or building materials. Text: Planning a weekend project or stocking up for the week ahead? We've got the quality supplies and the speedy delivery to keep you on track. Just The Job Supplies – making your work easier. #DIY #TradeSupplies #BuildingMaterials #JustTheJob Link: To relevant product category.
• •Email Subject: Nail Your Next Project with Just The Job! Body: Hi [Customer Name], Don't let material sourcing slow you down. At Just The Job Supplies, we pride ourselves on delivering exactly what you need, when you need it. With great prices and an ever-expanding range of trusted brands, we're here to support your build from start to finish. Call to Action: Check Out Our Latest Arrivals!