Brand Tone

Expert, Helpful, and Professional

Brand Values

• •Specialization and Expertise
• •Quality and Curation
• •Customer-Centric Service
• •Passion for the Craft

Best Practices

• •Prioritize Expertise
• •Be Helpful, Not Pushy
• •Maintain a Professional Voice
• •Emphasize Quality and Curation
• •Let the Products Speak for Themselves

Social Perception

Reliable and Trustworthy; A Hidden Gem for Specialists; Authoritative

Copy Examples

• •The Right Brush Makes All the Difference. With over 20 years of experience, we've curated a collection of the world's finest artist brushes. Find your perfect tool today.
• •For the Watercolourist: From delicate washes to fine details, our selection of sable, squirrel, and synthetic watercolour brushes offers unparalleled control and water-holding capacity. Each brush is selected by our team of artists to ensure exceptional performance.
• •For us, it's more than just a tool; it's the most crucial link between the artist and the canvas. That's why at Just the Brush, we are dedicated to providing the most comprehensive range of high-quality artist brushes in the UK. Explore our collection.
• •New Arrivals: Discover Specialist Brushes for Oil and Acrylics
• •A brush should feel like an extension of your hand. We stock a wide range of brushes for every technique and medium, from broad hog hair for impasto work to fine synthetics for detailed realism. Let our expertise guide you to the perfect brush.