Brand Tone

Humorous & Playful, Friendly & Approachable, Inspirational & Resilient, Authentic & Transparent

Brand Values

• •Joy & Laughter
• •Resilience & Adaptability
• •Community & Connection
• •Authenticity
• •Sharing & Giving Back
• •Customer Satisfaction

Best Practices

• •Embrace the Pun: Don't shy away from plant-related puns and wordplay. It’s a core part of the brand's humorous appeal.
• •Keep it Real & Relatable: Share genuine stories, acknowledge everyday struggles (with a lighthearted spin), and speak like a friend. Authenticity builds trust.
• •Balance Humor with Heart: While playful, always weave in the underlying message of resilience, joy, and the therapeutic nature of plants.
• •Be Conversational: Use informal language, address the audience directly (e.g., "Succy Friend"), and ask questions to encourage engagement.
• •Empower and Inspire: Frame plant care and the brand's message in a way that makes people feel capable and positive, reinforcing the "adapt and thrive" philosophy.

Social Perception

Creative & Witty, Inspirational & Relatable, Underdog Support, Quality & Care, Woman-Owned & Minority-Owned Business

Copy Examples

• •Instagram Post: Feeling a bit thorny today? Let our little green buddies remind you to 'Just Succ It' up and keep growing! 🌱 Resilience looks good on you (and your windowsill). #JustSuccIt #PlantPuns #SucculentLove #AdaptAndThrive #HappinessDelivered
• •Website Homepage Banner: Life throws dirt. We grow succulents. Find your little pot of happiness and laughter here at Just Succ It! Shop our mood-boosting arrangements and gifts.
• •TikTok Video Intro (Voiceover): Spilled coffee on your laptop? Kids drawing on the walls? Adulting is hard, we get it. Time to take a deep breath, and Just Succ It. Here’s how these little guys can teach us a thing or two about thriving through the chaos...
• •Product Description (for a gift box): Know someone who needs a reminder of how awesome they are? Our 'You're Succ-sessful!' gift box is packed with joy, a touch of sass, and hardy succulents that are easier to keep alive than your last sourdough starter. Send some green good vibes! #GiftIdeas #SucculentGifts #JustSuccIt
• •Email Newsletter Subject Line: Warning: May Cause Uncontrollable Smiles & Plant Obsessions 😉 Inside: New Arrivals & Succy Tips!