Brand Tone

Whimsical and Playful, Warm and Approachable, Artistic and Appreciative, Thoughtful and Inspiring

Brand Values

• •Uniqueness and Individuality
• •Joy and Delight
• •Thoughtfulness
• •Appreciation for Design
• •Quality over Quantity

Best Practices

• •Embrace Playful Language: Use warm, inviting, and occasionally whimsical words. Think delightful, charming, sparkle, tiny treasure, happy-making.
• •Focus on the Feeling: Describe not just what the product is, but how it makes you feel or the atmosphere it creates (e.g., cozy, uplifting, inspiring).
• •Highlight Uniqueness: Consistently emphasize what makes the products special – their design, handcrafted nature (if applicable), or the story behind them. Use phrases like one-of-a-kind, thoughtfully curated, unique find.
• •Keep it Concise and Engaging: Especially for social media, get to the heart of the message quickly while still infusing personality. Ask questions to encourage interaction.
• •Create a Brand Voice Guide: Develop a simple internal document outlining key an voice (as identified: whimsical, warm, artistic, thoughtful) and don'ts (e.g., avoid overly formal or generic corporate language). This ensures anyone writing copy stays on brand.

Social Perception

A go-to source for unique and charming gifts and home decor. A brand that offers good quality and aesthetically pleasing products. Trustworthy and customer-friendly, with a personal touch. Appealing to individuals who appreciate creativity, design, and items with personality. A hidden gem for finding items that are not easily found elsewhere.

Copy Examples

• •Give your green pals a home with personality! Our [Product Name] planter isn't just a pot; it's a conversation starter, ready to add a sprinkle of whimsy and a whole lot of charm to your favorite nook. Perfect for the plant parent who loves a dash of playful design.
• •Hello, little joys! ✨ Our latest collection of unique finds has just landed, each piece handpicked to bring a smile to your face and a touch of magic to your space. Which small thing will spark your delight today? #JustSmallThings #NewCollection #UniqueDecor #GiftIdeas #HomeInspo
• •A little treat for you (and your home!) 🏡✨
• •Discover delightful treasures. Small things, big joy.
• •At Just Small Things, we believe it's the little details that make life lovely. We're passionate about curating a collection of unique, artful, and heartwarming pieces that inspire joy and celebrate individuality. From our hands to your home, with a whole lot of love.