Tono de Marca

humorous, sassy, and a little naughty

Valores de Marca

• •Humor and Laughter
• •Quality and Craftsmanship
• •Connection and Memories
• •Natural and Safe Products

Mejores Prácticas

• •Embrace the Sass: Don't be afraid to be witty, sarcastic, and a little edgy in your copy. This is the core of the brand's personality.
• •Use Humor Strategically: Your humor should be relatable and aimed at your target audience. Use funny product names, descriptions, and social media captions to engage customers.
• •Maintain a Conversational Tone: Write as if you are talking to a friend. Use informal language and a friendly approach to make the brand more approachable.
• •Highlight Quality with a Wink: While the tone is playful, don't forget to mention the high quality of your products. You can do this with a humorous twist, such as, "Our candles burn long and clean, just like your alibi."
• •Stay True to Your Niche: The "just saying candles" brand has a unique voice. Avoid generic marketing language and stay consistent with the established sassy and fun-loving identity.

Percepción Social

Customers and the general public perceive "just saying candles" as a fun and creative brand with high-quality products. Reviews frequently praise the creativity of the products and the pleasantness of the scents. The candles are often described as cute, fun, and perfect for gifts. The brand has successfully carved out a niche for itself with its witty and irreverent product labels.

Ejemplos de Copy

• •Our new 'I'm Not for Everyone' candle: for those who are a perfect mix of sarcasm and sweetness. Light it up and let your authentic self shine.
• •Fall is here, witches. Time to get cozy with our 'Basic Witch' candle. It ’s like a pumpkin spice latte for your soul, but with more sass.
• •Tag a friend who needs this 'Adulting is Hard' candle in their life. We can't pay your bills, but we can make your apartment smell amazing while you cry about them.
• •The 'Classy & Sassy but sometimes assy' candle. For the multifaceted individual who can go from a business meeting to a bar fight. Smells like ambition and bad decisions.
• •Don't just say it, light it. Our candles are here to express what you ’re really thinking. Shop our new collection and let the candle do the talking.