Brand Tone

Inspiring and Aspirational, Practical and Solution-Oriented, Quality-Driven and Trustworthy, Accessible and Customer-Focused, Enthusiastic and Welcoming

Brand Values

• •Quality & Craftsmanship
• •Style & Aesthetics
• •Practicality & Convenience
• •Customer Satisfaction
• •Value
• •Heritage & Expertise
• •Innovation

Best Practices

• •Emphasize Both Style and Practicality: Always try to weave in how Justrug products are not only beautiful and stylish but also designed for real life, highlighting features like washability, durability, and non-slip backings where appropriate.
• •Maintain an Uplifting and Inspirational Tone: Use language that evokes a sense of transforming a house into a home, a space into a sanctuary. Words like "elevate," "transform," "captivating," and "vibrant" align well.
• •Highlight Quality and Heritage (Subtly): Remind customers of the craftsmanship and experience behind the brand without being boastful. Mentioning Turkish craftsmanship or the long heritage can build trust.
• •Be Clear and Customer-Centric: Ensure clarity in product benefits, promotions (like free shipping/returns), and policies. The language should be easy to understand and focused on how Justrug meets customer needs.
• •Use Consistent Key Phrases and Values: Regularly incorporate core brand messages like "quality and style converge," "effortless cleaning," "meticulously crafted," and "unparalleled beauty" to reinforce brand identity across all communications.

Social Perception

Generally, customers perceive Justrug as a reliable source for stylish and good-quality rugs, especially noting the practicality of washable options. They are seen as offering good value for money. Appreciation for Design & Variety: Customers frequently praise the designs, colors, and wide selection available. Trustworthy: The brand is largely seen as legitimate, with positive reviews on platforms like Trustpilot. Free shipping and returns contribute to this trust. Minor Concerns: Some customers have raised issues regarding rug thickness, color accuracy compared to online images, and occasional delivery delays, though these seem to be less common than positive feedback.

Copy Examples

• •Headline: Spills Happen. Style Shouldn't Suffer. Discover Justrug Washable Rugs. Body: Life’s messy, but your home doesn’t have to be. Our machine-washable rugs blend effortless cleaning with stunning designs. Perfect for homes with kids, pets, and everyday oops-moments. Find your perfect, practical centerpiece today! (Reflects: Practical, Solution-Oriented, Stylish)
• •Headline: Elevate Your Everyday: Craftsmanship in Every Fiber. Body: At Justrug, we believe your space deserves a touch of artistry. With a heritage in rug making since the 1950s, our handcrafted and precision machine-made rugs bring unparalleled quality and timeless style to your floors. Transform your home into a haven of elegance. (Reflects: Quality-Driven, Heritage, Aspirational)
• •Headline: Your Style, Your Space, Your Justrug. Thousands of Designs. Endless Inspiration. Body: From vibrant vintage to chic contemporary, find the rug that speaks to you. Our diverse collection offers something for every taste and every room. Plus, with free shipping and easy returns, creating your dream interior has never been simpler. (Reflects: Inspiring, Accessible, Customer-Focused)
• •Headline: More Than Just a Rug. It's a Justrug. Body: Where impeccable craftsmanship meets modern living. Our rugs are designed not just to beautify your home, but to withstand its beautiful chaos. Experience the Justrug difference – quality you can feel, style you'll love, and practicality you'll appreciate. (Reflects: Quality-Driven, Practical, Confident)
• •Headline: The Foundation of a Beautiful Room Starts Here. Free Shipping on All Rugs! Body: Don't let anything hold you back from the home of your dreams. At Justrug, discover a world of exquisite designs, from hand-knotted treasures to easy-care washable wonders, all delivered to your door free of charge. Your perfect rug is just a click away. (Reflects: Accessible, Value-Oriented, Inspiring)