Brand Tone

Authentic & Passionate, Natural & Wholesome, Craft-Oriented & Quality-Focused, Friendly & Approachable, Proud & Confident

Brand Values

• •Quality & Craftsmanship
• •Natural Purity
• •Authenticity & Transparency
• •Customer Satisfaction
• •Local & Provenance (Implied)

Best Practices

• •Always Emphasize "Fresh Pressed" and "Natural": Ensure that the concepts of "100% fresh pressed juice," "no artificial ingredients/concentrates," "vegan," and "gluten-free" are consistently woven into product descriptions, social media, and ads where appropriate.
• •Speak with Passion and Authenticity: Write as if you're genuinely excited about your cider and the craft behind it. Use descriptive, sensory language that conveys your love for apples and the cider-making process. Avoid overly corporate or bland language.
• •Highlight Quality and Craftsmanship Subtly: focus more on *why* the cider is good – the carefully selected apples, the traditional methods, the small-batch attention. Let the quality speak through the description of the process and the product itself.
• •Maintain a Friendly and Approachable Voice: use a warm, welcoming tone. Address your audience directly (e.g., "What's your favourite JPC blend?"). Be responsive and appreciative of customer engagement.
• •Tell Your Story Consistently: weave elements of your brand story into your communications. This builds connection and reinforces your values beyond just the product features. Ensure all team members involved in content creation understand this story and its importance.

Social Perception

High-Quality Producer, Trustworthy & Natural, Artisanal & Specialist, Good Value for Quality, Associated with Enjoyment & Occasions

Copy Examples

• •From orchard to glass, just as nature intended. ✨ We're busy pressing the latest harvest of crisp, juicy apples – because nothing beats the taste of 100% fresh-pressed cider. No concentrates, no artificial nonsense, just pure, award-winning flavour. What's your favourite JPC blend? #JustPressedCider #RealCider #KentApples #CraftNotCrafted #AutumnHarvest
• •Discover True Cider: 100% Fresh Pressed. Award-Winning Taste. Naturally Delicious.
• •Savour the perfect balance. Our [Cider Name] Medium Dry is crafted from a carefully selected blend of traditional cider apples, pressed in small batches to capture their full character. Expect a smooth, refreshing taste with a satisfyingly crisp finish. Naturally gluten-free and vegan, it’s pure apple joy in every sip.
• •Freshly Pressed & Ready! Taste Our New [New Cider Name] Creation 🍏
• •Real Cider. Real Flavour. Find Just Pressed Cider at the [Event Name] this weekend! Come taste the difference 100% fresh-pressed juice makes. #SupportLocal #CraftCider #JPCider