Brand Tone

Authentic & Passionate, Friendly & Approachable, Community-Oriented & Supportive, Proud & Quality-Conscious, Informative

Brand Values

• •Quality & Craftsmanship
• •Authenticity & Naturalness
• •Family & Legacy
• •Community & Charity
• •Local Sourcing
• •Resilience & Passion

Best Practices

• •Always Emphasize Authenticity and Natural Ingredients: Consistently use terms like "100% fresh-pressed juice," "real apples," "no concentrate," "craft," and "natural." Avoid overly corporate or artificial language.
• •Maintain a Friendly and Approachable Voice: Use conversational language, address the audience directly (e.g., "your favourite ciders"), and don't be afraid to show enthusiasm and passion. Respond to comments and messages in a similar vein.
• •Share the Story and Values Regularly: Weave in elements of the brand's heritage, the family connection, the commitment to quality, and the support for the Sam Polledri Foundation into different pieces of content. This reinforces what the brand stands for.
• •Be Community-Focused in Local Communications: When targeting local audiences or promoting events at the shop, highlight the community aspect, use local place names, and encourage local participation.
• •Show, Don't Just Tell, Quality: Instead of just saying "high quality," mention awards, describe the taste profile appealingly (e.g., "distinct apple nose," "refreshingly balanced"), and share positive customer testimonials. Use visuals that reinforce the craft and natural aspects.

Social Perception

High-Quality Product, Trustworthy & Genuine, Good Customer Service, Community Focused, Associated with Positive Attributes

Copy Examples

• •Just Pressed Cider: Taste the Tradition. Crafted with Passion. Discover our award-winning range of real ciders, made from 100% fresh-pressed West Country apples. From our orchard to your glass, pure and simple.
• •🍂 Apples at their Autumn best! 🍎 Introducing our [New Seasonal Cider Name], a crisp and characterful blend straight from the heart of Worcestershire. Made with 100% fresh-pressed local apples – no concentrates, just pure cider joy. Grab yours and taste the season! #JustPressedCider #RealCider #CraftCider #Worcestershire #AutumnFlavours #SupportLocal
• •Blindside - Medium Sweet Cider (4.0% ABV): A Great Taste Award winner for a reason! Blindside offers a distinct apple nose and a refreshingly balanced taste with a subtle sharpness. Made with 100% fresh-pressed juice, it's the perfect session cider. Gluten-free & Vegan friendly. Every sip supports the Sam Polledri Foundation.
• •Cider, Sunshine & Good Times at Just Pressed HQ! ☀️ Join us this Saturday for live music, delicious street food, and, of course, your favourite JPC ciders on tap! Bring your mates, soak up the atmosphere, and taste the true spirit of local craft. [Date, Time, Address]. #JPEvents #Longhope #Community #CraftCider #SupportLocalBusiness
• •More Than Just Cider. At Just Pressed, we're a family-run business driven by a passion for authentic cider and a commitment to our community. From using the finest local apples to supporting the incredible work of the Sam Polledri Foundation, every bottle we press tells a story of quality, care, and legacy. Thank you for being part of our journey.