Brand Tone

Aspirational and Appreciative, Helpful and Customer-Focused, Quality-Oriented, Expansive and Abundant

Brand Values

• •Passion for Pottery
• •Quality Craftsmanship
• •Customer Satisfaction
• •Accessibility and Variety
• •Problem Solving

Best Practices

• •Infuse copy with genuine enthusiasm for pottery and its ability to enhance spaces, reflecting the brand's founding story.
• •Consistently highlight the high-quality materials and craftsmanship that ensure pots are long-lasting and maintain their beauty.
• •Frame messaging around solving customer needs and making their experience positive and seamless. Use welcoming and supportive language.
• •Communicate the vast selection available while guiding customers to find what's right for them, reinforcing the "one-stop destination" idea.
• •Inspire customers with the potential of their spaces, while ensuring the brand feels approachable and the products reasonably priced, aligning with their origin story.

Social Perception

A comprehensive and reliable source for a wide array of quality pottery. They want customers to see them as passionate experts who genuinely care about helping them find the right pieces to beautify their homes and gardens. The visual emphasis on Instagram suggests a desire to be seen as stylish and in-tune with home and garden aesthetics.

Copy Examples

• •Headline: From Our Family's Passion to Your Perfect Space: Discover the Just Pots Difference. Body: It all started with a love for pottery. Now, we bring that passion to you with over 40,000 unique, high-quality pots to transform any corner of your home or garden. Find your perfect piece today!
• •Social Media Post (Instagram - with a beautiful image of a styled pot): Elevate your oasis. ✨ Our curated collection of handcrafted pottery is designed to bring lasting beauty and vibrant color to your world. What will you plant in yours? #JustPots #PotteryLove #HomeDecor #GardenInspo #QualityPots
• •Website Banner: Don't Just Buy a Pot, Invest in Lasting Beauty. Explore Our Weather-Resistant, Brilliantly Colored Pottery. [Shop Now]
• •Email Subject Line: Still Searching for That Perfect Pot? We Can Help! Email Body Snippet: At Just Pots, we know finding the right pot can be a journey. Our knowledgeable team is here to make it a joyous one, helping you select from thousands of quality options to perfectly match your vision. Your happiness is our priority.
• •Promotional Copy (for the "pottery swap" program): Ready for a Refresh? With Our Pottery Swap Program, Your Old Pots Pave the Way for New Possibilities! Bring in your used pottery for a credit towards a stunning new addition from Just Pots.