Brand Tone

Friendly, Joyful, Positive, and Caring

Brand Values

• •BE HAPPY
• •BE HUMBLE
• •BE GOOD
• •Freshness
• •Quality and Natural Ingredients
• •Customer Focus and Community
• •Customization and Celebration
• •Simplicity and Deliciousness

Best Practices

• •Live Your Values Out Loud: Consistently weave the "BE HAPPY. BE HUMBLE. BE GOOD." philosophy into all communications. Use language that is positive, appreciative, and kind.
• •Keep it Joyful and Approachable: Use a warm, friendly, and slightly playful voice. Emoticons can be used appropriately to convey emotion. Make customers feel like they're talking to a friend.
• •Focus on Freshness and Quality, Simply Stated: Clearly and consistently communicate the made-to-order freshness and the use of natural, quality ingredients without overly technical or boastful language.
• •Celebrate Community and Connection: Highlight how the brand is inspired by and connects with its customers and community. Encourage sharing and celebrate the moments your popcorn is a part of.
• •Be Visually Vibrant and Happy: Ensure that visuals (on social media, website, packaging) align with the joyful and colorful nature of the products and the brand's positive energy.

Social Perception

Just Popped Popcorn is generally perceived as a provider of fresh, fun, and customizable gourmet popcorn. Customers appreciate the made-to-order freshness and the wide variety of flavors and colors, especially for events and gifts. The brand is associated with joyful occasions and creating magical memories. While direct brand messaging is consistently positive, experiences with product taste or value have been mixed for some customers on third-party retail platforms like Amazon. However, reviews on other platforms and direct customer testimonials often praise the quality, taste, and service. The company is seen as one that cares about its ingredients and the happiness of its customers.

Copy Examples

• •Headline: Pop a Smile! It’s Just Popped! Body: Life’s little moments just got a whole lot yummier! Our fresh, gourmet popcorn is popped with love and the happiest ingredients, just for you. Ready for your happy dance? 😉 #JustPoppedJoy #BeHappy #FreshlyPopped
• •Headline: Goodness You Can Taste, Happiness You Can Share. Body: We believe in being good, doing good, and snacking good! Our community-inspired flavors are made to be shared. Who are you spreading a little Just Popped love with today? #JustPoppedPopcorn #ShareTheGood #BeGoodToSomeone
• •Headline: Event Popcorn Perfection! 🎉 Body: From colorful candy buffets to custom party favors, we pop your party dreams into reality! Freshly made to order, because every celebration deserves the best. Let's make it pop! Visit welovejustpopped.com. #JustPoppedEvents #PartyPopcorn #MadeWithLove
• •Headline: Simply Popped, Seriously Delicious. Body: No complicated stuff here! Just humble, high-quality, non-GMO kernels popped fresh and bursting with natural flavor. Taste the simple joy in every bite. #JustPopped #SimplyDelicious #BeHumbleBeHappy
• •Headline: Unwrap a Little Bag of Sunshine! ☀️ Body: Every bag of Just Popped Popcorn is a little bundle of joy, made to brighten your day. Fresh, flavorful, and fantastically fun! What flavor is your sunshine today? #JustPoppedMagic #SnackHappy #PopcornLove