Brand Tone

Passionate & Enthusiastic, Knowledgeable & Appreciative, Friendly & Approachable, Quality-Focused & Discerning, Personal & Authentic

Brand Values

• •Quality & Excellence
• •Passion for Wine
• •Authenticity & Tradition
• •Customer Guidance & Experience
• •Curation & Specialism

Best Practices

• •Lead with Passion: Always let genuine enthusiasm for the wines and their origins shine through. Use evocative language that conveys enjoyment and appreciation.
• •Tell the Story: Focus on the narrative behind the wines – the producers, the region, the traditions. This reinforces authenticity and connection.
• •Educate Gently: Share knowledge in an accessible way. Avoid overly technical jargon, and instead, focus on what makes a wine special and how to enjoy it.
• •Maintain a Personal Touch: Whether it's referencing the founder's choices or using a friendly, direct address ("you," "we"), keep the communication feeling personal and human.
• •Emphasize Quality and Curation: Consistently use terms that highlight the select, artisan nature of the portfolio (e.g., "handpicked," "artisan," "premium," "specially selected") to reinforce the brand's commitment to excellence.

Social Perception

A Specialist Retailer, Trustworthy & Passionate, A Source of Discovery, Focused on Quality over Quantity

Copy Examples

• •✨ Taste the passion of Italy! ✨ We're thrilled to introduce the latest gem from our friends at [Artisan Winery Name]. This Prosecco Superiore DOCG is crafted with generations of love and a sparkle that dances on your palate. Discover why we believe it’s simply… perfect. Link in bio for your next sparkling moment! #JustPerfectWines #ArtisanProsecco #ItalianSparkling #WineDiscovery #Valdobbiadene
• •☀️ Planning a sunny garden gathering? Let us help you find the perfect fizz! Our handpicked selection of English sparkling wines, like the award-winning Fitz Pink, brings elegance and refreshment to any occasion. Explore our curated cases and elevate your celebrations. Visit justperfectwines.co.uk – where every bubble tells a story. #SummerSparkling #EnglishWine #ArtisanQuality #PerfectMoments #JustPerfectWines
• •From the rolling hills of Asolo, where tradition meets meticulous winemaking, comes this exceptional Prosecco by [Winery Name]. Each sip reveals [mention key tasting notes, e.g., delicate notes of white peach and acacia]. We fell in love with their dedication to quality, and we’re certain you will too. This isn't just wine; it's an experience waiting to be uncorked.
• •Julia's Pick: Discover the Story Behind This Week's Perfect Sparkling Wine (Body Snippet): Hello fellow wine lover, This week, I'm so excited to share a wine that truly embodies the spirit of Just Perfect Wines – the [Wine Name] from [Winery]. I personally visited their vineyard last spring and was captivated by their commitment to [mention a specific value, e.g., sustainable practices or a unique method]. It’s more than just a drink; it’s a testament to true craftsmanship...
• •Our journey began with a simple passion: a love for truly exceptional sparkling wines and a deep appreciation for the artisans who create them. At Just Perfect Wines, we don't just sell bottles; we share stories, traditions, and the joy of discovering that 'perfect' sip that makes a moment memorable. Let us guide you to your next favourite.