Brand Tone

Personal & Story-Driven, Resilient & Optimistic, Down-to-Earth & Approachable, Western & Southwestern Inspired, Casual & Friendly

Brand Values

• •Heritage & Legacy
• •Handcraftsmanship & Artistry
• •Authenticity & Origin
• •Resilience & Positivity
• •Connection to the Southwest

Best Practices

• •Embrace the Origin Story: Consistently weave elements of Kalyn's personal journey, the meaning behind "Just Peachy," and the "Double Wide" beginnings into website copy, social media bios, and product descriptions. This reinforces authenticity and the brand's down-to-earth nature.
• •Use "Just Peachy" Wisely: Incorporate the brand's signature phrase and its optimistic, resilient meaning in a natural way. It can be used to caption posts about overcoming challenges (related to the business or relatable life moments if appropriate) or to describe the feeling the jewelry aims to inspire.
• •Showcase the "Handmade" and "Southwestern" Aspects: Use descriptive language that evokes the Southwest. Highlight the craftsmanship, whether it's Kalyn's own work or that of the Native artists featured. Be transparent about which pieces are handcrafted by Kalyn versus curated. Addressing authenticity concerns directly and transparently in this area is crucial.
• •Maintain a Conversational and Approachable Voice: Write as if speaking to a friend. Use welcoming language, be open to questions (and answer them honestly, especially regarding sourcing), and don't be afraid to be a little informal and personal in social media interactions.
• •Visual Consistency: Ensure photography and visual branding (colors, fonts, imagery) align with the Southwestern, handcrafted, and slightly rustic yet optimistic feel. Images should tell the story of the jewelry and its connection to the brand's values and origin.

Social Perception

A creator of quality, heirloom-worthy Southwestern jewelry. However, negative perceptions regarding authenticity could undermine this.

Copy Examples

• •Headline: Heirloom Grit: Southwestern Stories Forged in Silver. Body: From a college double wide to your jewelry box, every Just Peachy piece carries a story of resilience and a touch of New Mexico heart. Wear a reminder that even on tough days, things can be 'Just Peachy.' Shop Kalyn's handcrafted silver.
• •Product Description (for a turquoise ring): More than just turquoise, it's a piece of the Southwest sky, handcrafted with passion. Kalyn learned the art of silversmithing to create jewelry that echoes the timeless treasures of her grandmother's collection. May this ring be your everyday reminder of strength and beauty. #FutureHeirloom #JustPeachyDesigns
• •Social Media Post (Instagram/Facebook with a picture of a new collection): ✨ NEW ARRIVALS ✨ Just like our founder Kalyn, who turned a college hobby into a passion, these fresh designs are all about chasing dreams with a light heart. Crafted with Southwestern soul and a 'Just Peachy' attitude. Link in bio to find your next treasure! #SouthwesternJewelry #HandmadeSilver #DoubleWideDesigns #NMTrue
• •About Us Snippet: Just Peachy Double Wide Designs: Born from a love for turquoise, a dad's wisdom ('Just Peachy!'), and a humble double wide dream. We craft and curate Southwestern jewelry that’s as authentic and resilient as the spirit of the Southwest itself.
• •Email Subject Line: Just In: Pieces as Bold & Bright as a Desert Sunrise ☀️ Email Body Snippet: Hey Cowgirl, ready to add some Southwestern sparkle to your day? Our latest handcrafted and curated jewelry just dropped, inspired by New Mexico landscapes and the ‘Just Peachy’ spirit that keeps us going. Discover future heirlooms...