Brand Tone

Caring and Nurturing, Informative and Helpful, Positive and Empowering, Trustworthy and Authentic, Community-Focused, Slightly Playful but Mature.

Brand Values

• •Sustainability
• •Health and Safety
• •Quality and Durability
• •Innovation and Functionality
• •Comfort
• •Ethical Responsibility & Giving Back
• •Empowerment

Best Practices

• •Lead with Empathy and Understanding: Always address the parent's perspective, acknowledging their needs, challenges (like sensitive skin or dressing battles), and aspirations for their children and the planet. Use language that shows you "get it."
• •Prioritize "Benefit-Driven" Language Focused on Gentleness and Solutions: Instead of just listing features (e.g., "made with TENCEL™ Modal"), highlight the *benefit* (e.g., "so incredibly soft it’s a dream for sensitive or eczema-prone skin," "say goodbye to daily dressing battles").
• •Weave in Core Values Naturally: Subtly reinforce values like sustainability, health, and quality in your copy. For instance, mention "eco-friendly TENCEL™," "toxin-free," or "made to last." This shouldn't feel forced but rather an integral part of why the product exists.
• •Maintain a Warm, Positive, and Empowering Voice: Use encouraging and optimistic language. Position the brand and its products as helpful partners in the parenting journey, making eco-conscious choices simpler and more joyful.
• •Be Informative and Transparent: Provide clear, concise information about materials, product use, and the brand's mission. Honesty builds trust. Share the "why" behind Just Peachy, including the founder's story and commitment to giving back.

Social Perception

Trusted Resource for Eco-Conscious Parents, High-Quality Provider, Problem Solver for Sensitive Skin, Ethical and Responsible, Innovative, Chic and Aesthetically Pleasing.

Copy Examples

• •End the morning wardrobe battles! ✨ Our TENCEL™ Modal kids' underwear is so silky-soft and breathable, even the fussiest little ones ask for them by name. Gentle on sensitive skin, kind to the planet. #JustPeachyBasics #SensitiveSkinFriendly #EcoParenting #HappyKids
• •Make the switch to simpler, sustainable diapering. Our patented pull-up cloth diapers offer award-winning comfort and protection, from newborn to potty training. Less waste, happier bums, healthier planet. 🌿 #JustPeachyClothDiapers #SustainableBaby #EcoFriendlyFamily
• •Welcome to the Just Peachy family! We're Victoria and the team, and we believe choosing better for your kids and the planet should be easy. Discover our range of ultra-soft, sustainable essentials designed with your little one's comfort and our Earth's future in mind. Explore now and feel the Just Peachy difference. P.S. We donate 1% of all sales to environmental causes! #JustPeachyJourney #EcoConsciousLiving
• •Softness meets support for growing teens. Our TENCEL™ Modal bralette is designed for ultimate comfort, especially for sensitive or eczema-prone skin. Easy slip-on, no fussy clasps – just feel-good basics for every day. #JustPeachyTeens #ComfortFirst #SustainableStyle #EczemaRelief
• •The perfect everyday layer, crafted for comfort and kindness. Our Feel Good Tank Top, made from luxuriously soft and breathable TENCEL™ Modal, is gentle enough for the most sensitive skin. Ethically sourced and eco-friendly, it's a choice you and your child can feel great about. Ideal for play, rest, and everything in between. #JustPeachyEssentials #SustainableKidsFashion #UltraSoft