Brand Tone

Exclusive & Sophisticated, Artistic & Curated, Mysterious & Intriguing, Daring & Avant-Garde, Aspirational & Discerning

Brand Values

• •Exclusivity & Rarity
• •Curation & Artistic Vision
• •Quality & Luxury
• •Individuality & Unconventionality
• •Experience

Best Practices

• •Embrace Elevated Language: Use sophisticated vocabulary and a refined tone. Avoid overly casual slang or colloquialisms. Focus on evocative descriptions that appeal to a desire for beauty, exclusivity, and intellectual engagement.
• •Highlight Exclusivity and Curation: Consistently emphasize the rarity of items, the "one-of-a-kind" nature of selections, and the expert eye behind the curation. Use phrases like "limited edition," "specially sourced," "curated selection."
• •Integrate Art and Design Narratives: Frame products within a broader context of art and design. Tell stories about the designers, the craftsmanship, or the artistic inspiration behind pieces.
• •Maintain an Aura of Intrigue: Use subtle, confident language. Not everything needs to be explicitly stated. Allow the quality and uniqueness of the products and the brand's imagery to speak for themselves, fostering a sense of discovery.
• •Focus on the "Why," Not Just the "What": Communicate the vision and passion behind Just One Eye. It's not just about selling luxury goods, but about a particular perspective on style, art, and life. Convey this deeper purpose in your messaging.

Social Perception

For the Elite/In-the-Know, Intimidating yet Alluring, Aspirational Destination, Trendsetter/Influencer, Mixed Online Service Perception

Copy Examples

• •Headline: Beyond Fashion. Within Art. Body: Just One Eye is not merely a destination, but a dialogue between the avant-garde and the timeless. Discover objects that defy definition.
• •Headline: The Unseen. The Unforgettable. Body: We curate the pieces others only dream of. Step into a world where exclusivity is the standard, and every acquisition tells a story.
• •Headline: For the Discerning Eye Only. Body: Beyond trends, beyond imitation. Just One Eye presents a meticulously selected collection for those who seek the truly exceptional in fashion, art, and design.
• •Headline: Where Rarity Resides. Body: Explore a collection born from a singular vision. Just One Eye: an emporium of the extraordinary, for a life less ordinary.
• •Headline: Artistry Woven into Wearable Form. Body: Experience the convergence of haute couture and high art. Each piece at Just One Eye is chosen for its power to transform and inspire.