Brand Tone

Informative, Reassuring, Modern, Accessible, Discreet, Trustworthy, with a hint of responsible edginess.

Brand Values

• •Legality and Safety
• •Quality and Natural Products
• •Privacy and Discretion
• •Convenience and Speed
• •Customer Satisfaction
• •Innovation and Growth
• •Transparency (within product legality)
• •Environmental Responsibility

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document the identified tone (Informative, Reassuring, Modern, Accessible, Discreet, Trustworthy, with a hint of responsible edginess). Provide clear examples of "do's and don'ts" for different communication channels (website, social media, customer service).
• •Prioritize Transparency and Education: Consistently provide clear, accurate information about products, their legal status, and responsible use. Use the blog and product descriptions to address common questions and misconceptions, reinforcing the trustworthy and informative aspects of the brand voice.
• •Emphasize Discretion in All Communications: The promise of privacy is crucial. Ensure all marketing materials, order confirmations, and customer interactions reflect this value. Avoid overly sensational language that could compromise the sense of discretion.
• •Balance Edgy Content with Responsibility: When discussing more sensitive products like poppers or "Sniffy," maintain an informative and factual tone rather than a purely provocative one. Always frame these within the context of legality and informed choice, reinforcing the responsible side of the brand's edginess.
• •Train and Empower Customer-Facing Teams: Ensure that customer service and delivery personnel understand and embody the brand voice. They should be knowledgeable, discreet, and helpful, reinforcing the trustworthy and customer-centric values of JustMary.

Social Perception

Trusted by Customers, Pioneering and Leading, Innovative and Adapting, Controversial but Legitimate, Community Focused (potentially)

Copy Examples

• •Headline: Your Chill, Delivered. Discreetly. Body: Unwind with JustMary. Premium legal cannabis and CBD, brought to your door in under 45 minutes. 100% anonymous, 100% quality. Explore our selection now.
• •Headline: Late Night? We're On It. Body: Don't let the hour stop your relaxation. JustMary delivers your favorite legal cannabis, poppers, and more when other shops are closed. Fast, private, and always reliable.
• •Headline: Know Your Goods. Feel Good. Body: At JustMary, we're all about quality you can trust and transparency you deserve. Explore our blog for the real facts on CBD, poppers, and more. Then, order with confidence.
• •Headline: Elevate Your Moments. Responsibly. Body: Discover a curated selection of legal cannabis, CBD oils, and lifestyle accessories designed for your well-being and enjoyment. We're committed to natural quality and 100% legal products.
• •Headline: The Green Delivery You Can Count On. Body: Get your preferred legal cannabis and CBD products delivered fast and free (in served areas), all while we offset our carbon footprint. Good for you, good for the planet. That's JustMary.