Brand Tone

Promotional and Value-Driven, Helpful and Customer-Oriented, Direct and Informative, Enthusiastic, Community-Focused

Brand Values

• •Affordability/Value for Money
• •Customer Satisfaction
• •Quality (within affordability)
• •Accessibility/Convenience
• •Family-Oriented & Local

Best Practices

• •Always Emphasize Value: Every piece of copy, whether for social media, ads, or website content, should reinforce the core message of affordability and getting the best price (e.g., 'lowest prices,' 'price beat guarantee,' 'direct from supplier savings').
• •Maintain a Friendly and Approachable Voice: Even when being promotional, the language should feel welcoming and helpful, reflecting the positive in-store experiences reported by customers. Avoid overly corporate or impersonal language.
• •Highlight Local and Family-Owned Aspects: Regularly remind customers that they are supporting a local, family-run Western Australian business. This builds trust and community connection.
• •Be Direct and Clear, Especially with Offers: When promoting sales or special deals, use clear, unambiguous language. State the discount, the timeframe (if applicable), and a clear call to action. Use energetic language for sales when appropriate (e.g., on TikTok/Instagram Reels).
• •Incorporate Customer Proof: Use snippets of positive customer testimonials or reviews in marketing materials (with permission) to reinforce trust and validate the brand's promises of good service and value.

Social Perception

Positive for Price-Conscious Shoppers, Generally Good Customer Service, Seen as a Go-To for Affordable Furniture in Perth, Reliable for Delivery and Service

Copy Examples

• •Headline: ✨ Perth's Best Kept Secret for Fab Furniture is Out! ✨ Body: Why pay more? At Direct Furniture WA, get stunning, quality furniture for your ENTIRE home without emptying your wallet. Family-owned, Perth-proud, and always the lowest prices – that's our promise! Visit our Welshpool, Port Kennedy, or Midland stores today and feel the difference. #PerthFurniture #DirectPrices #HomeStyleWA
• •Headline: EOFY MADNESS! 💥 Your Dream Sofa is Now Cheaper Than Ever! Body: Don't wait! Our End of Financial Year Sale is ON NOW with up to 60% OFF selected items! From plush sofas to elegant dining sets, 'Embrace the Lowest Prices in Town' and give your home the refresh it deserves. Price Beat Guarantee 5%! Find a lower price? We'll beat it! [Link to website] #EOFYsale #FurnitureDealsPerth #DirectFurnitureWA
• •Headline: Thinking Timber? Think Direct Furniture WA! 🌳 Body: Beautiful, durable timber furniture that adds warmth to any room. From classic Jarrah to stunning Marri (and more!), we source quality pieces you'll love, directly from suppliers to save YOU money. Come see our range and let our friendly team help you choose. #TimberFurniturePerth #AffordableQuality #WAOwned
• •Headline: Real Families, Real Savings. Hear What Perth is Saying! 💬 Body: 'Amazing service and products! Found exactly what I wanted, and it was delivered so quickly!' - Happy Customer. We're more than just a furniture store; we're your local, family-run team dedicated to unbeatable prices and service. Come experience the Direct Furniture WA difference! #CustomerLove #PerthReviews #ShopLocalWA
• •Headline: 📍 Midland, Welshpool, Port Kennedy - Your Furniture Hub is Closer Than You Think! Body: Get top-quality furniture at jaw-dropping prices, right in your neighbourhood! Our friendly experts are ready to help you find the perfect pieces. Plus, with our Price Beat Guarantee, you always win! Pop in today! #DirectFurnitureLocations #PerthShopping #BestValueFurniture