Brand Tone

en: Professional, Enthusiastic, Value-driven, Community-focused, Slightly technical (but accessible)

Brand Values

• •Quality Craftsmanship
• •Affordability
• •Reliability
• •Community
• •Transparency

Best Practices

• •Use technical specifications accurately but explain their benefits in layman's terms.
• •Highlight the value proposition: high-quality at an affordable price.
• •Focus on the community aspect; encourage user-generated content and feedback.
• •Showcase the watches in various real-world scenarios (e.g., diving, hiking, everyday wear).
• •Maintain a consistent level of enthusiasm and passion for horology.

Social Perception

en: Perceived as a brand that offers high-quality, durable, and reliable timepieces at an accessible price point. They foster a strong community of enthusiasts who appreciate the technical aspects of watchmaking and value a direct relationship with the brand. A no-nonsense brand that focuses on delivering value and performance.

Copy Examples

• •"The Aegis is built for adventure. Its robust construction and reliable movement will keep you on time, whether you're exploring the depths or navigating the urban jungle. Pre-order yours now!"
• •"We believe everyone deserves a high-quality timepiece without breaking the bank. The Explorer II offers exceptional craftsmanship and performance at an unbeatable price."
• •"What are your weekend plans? Share your Obris Morgan adventures with us using #ObrisMorgan! We love seeing how you wear your watches."
• •"The N20 diving watch features a Seiko NH35 automatic movement, sapphire crystal, and 200m water resistance. It's the perfect companion for your next underwater expedition."
• •"Thanks to our amazing community for the feedback! We're always striving to improve, and your input helps us create the best possible timepieces."