Brand Tone

Respectful, Passionate, Authentic, Professional, Community-Oriented

Brand Values

• •Artistic Integrity & Quality
• •Artist-Centric Approach
• •Preservation & Promotion of Jazz & Blues (especially Canadian)
• •Legacy & Tradition
• •Diversity within Specialization

Best Practices

• •Prioritize the Music and Artist: Always make the artist and their music the hero of the narrative. Focus on their talent, story, and the emotional connection their music creates.
• •Use Language that Reflects Quality and Heritage: Employ words like "timeless," "legacy," "authentic," "masterful," "soulful," and "genuine" to reinforce the brand's commitment to high-caliber music.
• •Maintain a Respectful and Appreciative Voice: Whether talking about legendary figures or emerging artists, the tone should always be one of admiration and respect for their craft.
• •Share Stories, Not Just Facts: Instead of only announcing a new release, share a brief insight into the artist's journey, the inspiration behind the album, or what makes their sound unique. This builds connection.
• •Be Consistent Across All Platforms: Ensure the tone of voice is harmonious across the website, social media channels, press releases, and any other communications. While the style might adapt slightly for different platforms (e.g., more visual on Instagram), the core tone should remain the same.

Social Perception

Highly Respected, Trusted Curator, Champion of Canadian Talent, Authentic and Passionate, Positive outlook on acquisition by Nettwerk.

Copy Examples

• •For over 40 years, Justin Time Records has been the home of authentic jazz, blues, and gospel. Discover the sounds that define a legacy.
• •Immerse yourself in the soulful artistry of [Artist Name]. A cherished member of the Justin Time family, their latest album, '[Album Name],' is a testament to true musical passion. Listen now.
• •The Justin Time Essentials: Journey through decades of groundbreaking Canadian jazz and timeless blues. Curated with passion, for the discerning listener.
• •Celebrating a rich heritage of sound. Justin Time Records: Four decades of unwavering commitment to exceptional artists and unforgettable music. Here's to many more years of soulful notes.
• •Experience the next chapter in [Genre – e.g., Canadian Jazz]. We’re proud to present the debut album from [New Artist Name] – raw talent, pure passion. Discover your new favorite.