Brand Tone

Helpful, Welcoming, Sophisticated, Elegant, Approachable, Friendly, Classic, Timeless (with a modern twist)

Brand Values

• •Personalized Customer Service
• •Quality & Style
• •Individuality & Uniqueness
• •Customer Confidence & Comfort
• •Catering to a Mature, Discerning Clientele

Best Practices

• •Always Prioritize a Welcoming & Helpful Voice: Even when describing high-end occasionwear, ensure the language feels approachable and supportive, never intimidating. Focus on how the clothing will make the customer *feel*.
• •Emphasize Quality and Timeless Style Over Fleeting Trends: While acknowledging seasonal collections, the core message should revolve around enduring elegance and well-crafted garments that offer lasting value.
• •Incorporate the "Personal Touch" in Digital Communications: Use names in video presentations (like "Jane is here to show you..."), and write social media captions as if speaking directly and kindly to a valued customer.
• •Highlight the In-Store Experience (Even Online): Remind online audiences of the personal service and expertise available in the physical boutique, reinforcing trust and the value of their established reputation.
• •Be Specific and Informative: When describing products, provide details that matter to their discerning clientele (e.g., fabric, fit, occasion suitability, featured brands) rather than generic descriptions. This shows expertise and respect for the customer's knowledge.

Social Perception

Highly Regarded for Occasionwear, Exceptional Service Provider, Trustworthy & Established, A Go-To for Specific Needs

Copy Examples

• •Facebook/Instagram Post (New Occasionwear Arrival): Discover the perfect ensemble for that unforgettable day. Our latest collection of Mother of the Bride & Groom outfits has arrived, blending timeless elegance with contemporary style. Let our friendly team help you find a look that makes you feel truly special. Visit us in Wellesbourne or explore online. #JustinaBoutique #Occasionwear #MotherOfTheBride #WarwickshireFashion
• •Website Hero Section: Elegance for Every Occasion. At Justina Boutique, we believe style is personal. For over [Number] years, we've been helping discerning women in Warwickshire discover unique, high-quality fashion that celebrates their individuality. From stunning wedding guest attire to chic everyday wear, find your perfect fit with our welcoming service.
• •YouTube Video Description (Showcasing Casual Wear): Refresh your wardrobe with our beautiful new casual collection! 🌿 Jane is here to walk you through some of our favourite versatile pieces – perfect for effortless style and comfort. See something you love? Pop into the boutique or find details on our website. Don't forget to subscribe for more style inspiration! [Link to website]
• •Email Newsletter Snippet (Seasonal Sale): Your Invitation to Timeless Style, For Less. Our seasonal sale is now on! Explore exquisite pieces from your favourite designers at Justina Boutique. Whether you're seeking a show-stopping dress or sophisticated daywear, find exceptional quality and personal service, always. Shop the sale in-store and online.
• •Blog Post Title & Intro: Title: Finding Your Shine: A Guide to Choosing the Perfect Special Occasion Outfit. Intro: A special event calls for an outfit that not only looks incredible but makes you feel confident and comfortable. At Justina Boutique, we've guided countless women in finding 'the one.' Here are our top tips to help you navigate the choices and select a timeless piece you'll adore.