Tono de Marca

Personal and Authentic, Joyful and Whimsical, Encouraging and Inspirational, and Approachable and Friendly.

Valores de Marca

• •Creativity and Artistry
• •Spreading Joy
• •Authenticity
• •Connection to Nature
• •Quality and Passion

Mejores Prácticas

• •Always Write from a Personal Perspective: Use "I," "my," and "me" to reinforce that the brand is the artist. Share personal stories, inspirations, and the "why" behind your creations. This builds authenticity and trust.
• •Embrace a "Joyful" Vocabulary: Consistently use words that reflect the brand's whimsical and positive nature. Words like magical, colorful, joy, heart, bloom, enchanting, bright, creative, wonder, and beautiful should be staples in your copy.
• •Tell the Story Behind the Art: Don't just sell a product; sell a piece of a story. Explain the inspiration for a collection, the feeling a piece is meant to evoke, or a small detail about the creative process. This adds immense value and connection.
• •Engage with Open-Ended Questions: Foster your community by asking for their opinions, feelings, and stories. Questions like, "What does this piece make you think of?" or "What are you celebrating this week?" turn a monologue into a conversation.
• •Maintain a Consistent Tone Across All Platforms: Whether writing a product description, an Instagram caption, or a customer service email, the voice should remain friendly, personal, and heartfelt. Avoid corporate jargon and maintain the approachable tone of a fellow creative and friend.

Percepción Social

The public and customer perception is overwhelmingly positive. Imke is perceived as a talented, creative, and passionate artist. The brand is seen as professional, heartfelt, and trustworthy, with high customer satisfaction. As a service provider for live painting, clients describe her as 'magical,' friendly, open, and unobtrusive, effectively capturing the essence of special moments.

Ejemplos de Copy

• •From my sketchbook to your home I've poured so much love and color into this new series of woodland animal prints. My hope is they bring a little bit of nature's quiet joy to your favorite corner. Which one is your spirit animal? Let me know below! Available now in the shop.
• •Capture the simple magic of a morning sunrise with this vibrant A5 art print. Illustrated with love and printed on premium, sustainably sourced paper, it s a daily reminder to find beauty in new beginnings. Perfect for your workspace, living room, or as a heartfelt gift for someone special.
• •Your wedding day is a work of art. Let me capture it on canvas, live! As a live event painter, I create a timeless, one-of-a-kind keepsake of your special day while providing a unique and enchanting experience for you and your guests. Imagine owning the painting of the moment you said  I do. Send a message to learn more about creating a masterpiece from your memory.
• •A little studio magic for your inbox...
• •Getting lost in the details today! Every brushstroke is part of the story. Can t wait to show you the final piece!  #WIP #StudioLife #JustImke