Brand Tone

Informative & Scientific, Empowering & Confident, Conscious & Ethical, Results-Oriented & Fast-Acting, Approachable Luxury

Brand Values

• •Efficacy & Results: Delivering products that provide visible and fast results is a core promise.
• •Clean & Safe Ingredients: A commitment to using "the best of both worlds" – natural and safe synthetic biocompatible ingredients, while avoiding a long list of harmful chemicals.
• •Scientific Innovation: Leveraging neurocosmetics and microbiome science to create advanced formulations.
• •Transparency & Honesty: Believing consumers have the right to know what's in their products.
• •Cruelty-Free: No animal testing.
• •Holistic Well-being: Focusing on products that make people feel good both inside and out, emphasizing the skin-brain connection and overall emotional well-being.
• •Inclusivity & Empowerment: Aiming to empower individuals, with a particular nod to mature women, and fostering a sense of living a "limitless life."
• •Human-Centric: The name "Justhuman" itself reflects a focus on human needs and the idea that everyone deserves to feel their best.

Best Practices

• •Lead with Science, Support with Emotion: Start by highlighting the scientific backing (neurocosmetics, probiotics, peptides, clinical results) but always connect it back to how the product makes the customer *feel* (confident, empowered, well, soothed).
• •Emphasize "Clean without Compromise": Consistently reiterate the commitment to clean, safe ingredients while stressing that this doesn't mean sacrificing efficacy or speed of results. Use phrases like "fast beauty" and "results-driven clean."
• •Use Empowering and Inclusive Language: Address the audience, particularly the target Gen X woman, with respect and an understanding of her needs and desires for effective solutions. Avoid condescending or overly simplistic language.
• •Maintain Transparency: Be open about the "best of both worlds" ingredient philosophy (natural and safe synthetics). Clearly state what the products are free from (e.g., Prop 65 chemicals, cruelty).
• •Be Aspirational yet Relatable: While showcasing luxury and innovation, keep the core message grounded in the "Justhuman" concept – understanding everyday human needs for well-being, confidence, and effective self-care. Connect product benefits to a "limitless life."

Social Perception

Positive customer reviews highlighting product effectiveness, good quality, and satisfaction with results. Appreciation for clean & gentle formulas. Acknowledged as innovative, particularly for its focus on neurocosmetics and bridging clean beauty with efficacy, especially for a mature audience.

Copy Examples

• •Headline: Unlock Your Radiance: Science-Powered, Soul-Deep Beauty. Body: At Justhuman, we believe your skincare should work as intelligently as you do. Our clinically proven neurocosmetic formulas deliver fast, visible results without compromise. Experience beauty that’s clean, conscious, and created for your well-being. Feel the Justhuman difference. #Neurocosmetics #CleanBeauty #RealResults
• •Headline: More Than Just Skin Deep. It's a Mind-Body Connection. Body: Discover Justhuman’s Probiotic Skincare. We blend potent bioactives with a deep understanding of the skin-brain axis to not only transform your skin but elevate your sense of self. Effective. Ethical. Empowering. #Justhuman #ProbioticSkincare #FeelGoodBeauty
• •Headline: Age Gracefully? We Prefer Age Powerfully. Body: Designed for the discerning woman who demands results. Justhuman’s Microshots™ AgeDefying Peptide⁶ Cream harnesses cutting-edge science for visibly firmer, smoother skin. Clean ingredients, powerful impact. It’s time your skincare kept up with you. #MatureSkin #PeptidePower #UncompromisingBeauty
• •Headline: The Clean Beauty Revolution. No Compromises, Just Results. Body: Tired of choosing between "clean" and "effective"? So were we. Justhuman offers biocompatible formulas, free from over 900 harmful chemicals, that deliver the results you deserve. Because being human means wanting the best for your body and the planet. #SafeSkincare #ConsciousChoice #JusthumanWay
• •Headline: From Stressed Skin to Soothed Soul. Body: Your skin feels everything you do. Our neurocosmetic-infused body care is designed to do more than just moisturize – it’s formulated to interact with your skin's neural network, promoting a sense of calm and well-being. Indulge in self-care that’s truly transformative. #SkinBrainConnection #HolisticBeauty #SelfCareScience