Brand Tone

Caring, supportive, informative, trustworthy, and focused on well-being and natural solutions. The language aims to be reassuring and hopeful, especially for those with chronic conditions.

Brand Values

• •Natural & Ayurvedic Principles: Commitment to herbal, natural, and Ayurvedic formulations.
• •Effectiveness & Quality: Providing high-quality, results-driven products. Sourcing the finest quality, sustainably harvested herbs.
• •Honesty & Transparency: Full ingredient disclosure and fair pricing by eliminating intermediaries.
• •Sustainability & Environmental Responsibility: Using eco-friendly packaging (compostable, biodegradable "biobags") and prioritizing sustainability.
• •Affordability & Fair Pricing: Offering bulk quantities at fair prices by sourcing directly.
• •Long-term Care Solutions: Focusing on providing solutions for ongoing wellness.

Best Practices

• •Maintain a Caring and Empathetic Voice: Address customer needs and concerns with understanding and empathy, especially when discussing health challenges.
• •Uphold the value of honesty by being straightforward about what the products offer.
• •Highlight Sustainability and Fair Practices: Weave in messages about eco-friendly packaging, direct sourcing, and fair pricing to reinforce these core values.
• •Focus on Solutions and Hope: Frame product benefits in terms of positive outcomes like improved energy, better well-being, and long-term support, offering a sense of optimism.
• •Ensure transparency in all communications, addressing concerns openly and honestly.

Social Perception

Perceived as a provider of helpful natural supplements, particularly for those seeking support for chronic conditions and improved energy. Customers appreciate the natural formulations and, generally, the service.

Copy Examples

• •Our Sublyme Essential capsules are carefully crafted with sustainably sourced herbs to support your energy and immune health, day by day.
• •Our herbal formulas are designed for easy tolerance, providing the natural digestive support you need without the worry.
• •Just Herbs Europe offers high-quality, natural supplements direct from growers, ensuring fair prices for your ongoing health journey.
• •Our commitment to "Green" goes beyond our ingredients. From sustainably harvested herbs to biodegradable packaging, we're dedicated to supporting your well-being and the Earth's.
• •Our targeted herbal supplements are formulated to provide natural support for those seeking to improve energy, immunity, and overall vitality.