Brand Tone

personal, encouraging, and authentic

Brand Values

• •Artisanal Craftsmanship
• •Practical Innovation
• •Community and Support
• •Passion for the Creative Process

Best Practices

• •Lead with the "Why": Always circle back to the brand's origin story. The narrative of an artist solving a problem for other artists is your most powerful asset. Use it in product descriptions, social posts, and your 'About' page.
• •Use an "Artist-to-Artist" Voice: Write as Ian would speak. Use "I," "we," and "you" to create a personal dialogue. Share tips, struggles, and joys from the perspective of a fellow creator.
• •Emphasize "Handmade in Cornwall": This phrase is a crucial differentiator. It communicates authenticity, quality, and a sense of place. It should be a consistent element in your branding, from the website header to product packaging.
• •Focus on the Feeling, Not Just the Feature: Instead of just saying a kit is "magnetic," describe the "satisfying click" of a palette locking into place or the "confidence" of knowing your supplies are secure. Sell the experience: more freedom, less hassle, more art.
• •Champion the Community: Actively encourage user-generated content. Feature customer sketches and reviews in your marketing. Use phrases like "Join the JustGoSketching community" and respond to comments and messages as a person, not a faceless brand, to reinforce the supportive, creator-centric image.

Social Perception

The public perceives JustGoSketching as a highly reputable, trustworthy, and beloved small business within the art community. Customers see it as a brand that delivers on its promises of quality and clever design, making it a high-quality, well-designed, creator-driven, personal, and 'game changer' brand.

Copy Examples

• •Born in a Cornwall coffee shop from a spilt paint pot and a simple thought: 'There must be a better way.' Our JustGoSketching Companion was designed by an artist, for artists, so you can spend less time juggling supplies and more time capturing the moment. Ready to go when inspiration strikes. #JustGoSketching #MadeInCornwall #PleinAir
• •Everything you need, all in one hand. As an artist, I designed this A5 kit to be the perfect grab-and-go solution for your creative journeys. Featuring our signature Companion, hand-mulled watercolour paints, and a custom sketchbook, it’s all handcrafted right here in Cornwall. Stop setting up and just go sketching.
• •A new sketchbook for your thoughts? + A note from Ian
• •Stop waiting for the perfect moment. Create it. Handmade sketching kits for artists on the move.
• •It wasn’t born in a boardroom. It was born on a bustling street in St Ives. For years, I, Ian, sketched and painted, but the hassle of unpacking and repacking my gear felt like a barrier. The JustGoSketching Companion is my answer—a simple, sturdy system to hold your world, so you can capture yours. This is more than a store; it's a lifetime of passion, shared.