Brand Tone

Professional, Knowledgeable, Friendly, Approachable, Trustworthy, Genuine, Customer-centric, and Personal

Brand Values

• •Quality and Craftsmanship
• •Integrity and Trust
• •Customer Satisfaction and Service
• •Personalization and Storytelling
• •Heritage and Experience
• •Continuous Improvement

Best Practices

• •Always Prioritize the Customer's Story: Frame copy around how the jewellery helps customers celebrate their moments and tell their stories, rather than just focusing on the product features.
• •Emphasize Trust and Expertise Subtly: Weave in mentions of their experience, craftsmanship, and role as 'true jewellers' naturally within the narrative. Use phrases like 'our experienced jewellers,' 'decades of craftsmanship.'
• •Maintain a Warm and Professional Voice: Avoid overly casual slang or overly stiff, corporate language. The tone should feel like speaking with a knowledgeable, trusted friend in the jewellery business.
• •Showcase Genuine Customer Experiences: Regularly use snippets from positive reviews (with permission) or tell anonymized customer stories to reinforce trust and satisfaction. Let the voice of happy clients support the brand's claims.
• •Be Consistent Across All Platforms: Ensure the language used on the website, social media, email communications, and any advertising maintains the same core tone of professionalism, warmth, and trustworthiness. Develop a simple brand voice guide for all team members who create content.

Social Perception

A Trusted Local Jeweller, Experts in Custom Design, Providers of Excellent Customer Service, Fair and Non-Pushy, High-Quality Craftsmen, Reliable and Responsive

Copy Examples

• •Crafted with passion, sealed with love. ✨ This bespoke engagement ring was a dream brought to life for a truly special couple. At Just Gold Jewellery, we believe every love story deserves a unique sparkle. Let us help you tell yours. #JustGoldMoments #CustomEngagementRing #SydneyJeweller #SheSaidYes
• •Your Vision, Our Craftsmanship. For over 45 years, Just Gold Jewellery has been turning cherished ideas into timeless treasures. Partner with our expert jewellers to create a piece that’s uniquely yours, marking life’s most precious moments. [Link to Custom Design Page]
• •Three decades of dedication, a lifetime of beautiful memories. ✨ Since 2000 in Sydney, and with a heritage stretching back to 1975, Just Gold Jewellery combines generations of expertise with a personal touch. We're not just retailers; we're your trusted jewellers. Visit our Cabramatta studio and experience the Just Gold difference. #JustGoldJewellery #FamilyTradition #ExpertCraftsmanship #Cabramatta
• •Dear [Client Name], Thank you for reaching out to Just Gold Jewellery. We understand that choosing the perfect piece of jewellery is a significant decision, and our dedicated team, led by our experienced jewellers, is here to guide you every step of the way. We pride ourselves on creating exceptional, handcrafted pieces that tell your unique story. We’d love to invite you to our Cabramatta showroom for a personal consultation. What day and time works best for you?
• •Forever starts here. Seal your vows with a wedding band as enduring and unique as your love. At Just Gold Jewellery, we offer a personal design experience, ensuring your rings perfectly symbolize your journey together. Let our family help yours begin its next chapter. #WeddingBandsSydney #JustGoldLove #CustomJewellery #Commitment